Social Media Business Hour – Show #42 with Special Guest Cynthia Sanchez

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Our guest expert for this show is Cynthia Sanchez, and she’s a Pinterest addict. 

When she first started using Pinterest in 2011, she noticed that she  using the Pinterest word over and over again to my friends and family. She was discovering many new things online. She found websites and blogs that inspired her to do things, make things and even buy things. She was so amazed by what she was discovering that she decided to start a blog about it.

Her blog “Oh So Pinteresting” was launched in February 2012 and after a few months she was approached by a company and asked if I would help them with Pinterest and manage their social media accounts. In September 2012, a short 6 months after she started blogging she left her job as a full-time radiation oncology nurse to focus on building Oh So Pinteresting and her new business.

As in the medical world, social media is ever evolving and changing and requires continuous study. Since launching the blog, she has continued her education taking multiple courses and attended several conferences focused on social media.

In growing and marketing her own business, she has had to learn multiple social media platforms and how to create content for them. She writes the content for her blog, produces her own podcast, record videos and create graphics.

As a nurse, she found if she did her best to empathize with each patient to help them heal. It is proven that if nurses relate to their patients, the nursing process goes much more smoothly and the patient has an overall better experience.

She followed that approach in her business and encourages her clients to take the same approach in their social media marketing.

She is excited and really enjoys teaching and helping people find solutions. This may come from her years of being a registered nurse or from being the mother of 2 sets of twins. It’s probably a bit of both.   

For fun, aside from exploring Pinterest, she enjoys traveling with her family, crafting, and learning photography.

Keep you note pad handy as Cynthia will provide many great ideas to help you grow your business!

For additional Information please contact Cynthia on her website at: OhSoPinteresting.com

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