Tips to Create the Best Podcast so that Radio Stations Want to Broadcast Your Show with Ellory Wells

1.smbh-Ellory Wells

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Ellory is a personal business coach who specializes in effective and efficient ways to new get entrepreneurs off the ground. He is the Amazon #1 Best Selling Author of How to Start Your Professional Podcast for $200 or Less.

He has over 15 years of sales experience, and before starting his own business; he spent 4 years as the top sales person in one of the largest IT companies in the world. Ellory shares his knowledge and expertise with the readers on his blog and listeners to his podcast. Please connect with Ellory on Facebook and Twitter.

“Be less concerned with what you know or doing something in a new and unique way and be more concerned with how you can put more of your personality and your uniqueness into what it is that you’re doing.
Those are the things, the things that make Nile, Jordan, and Ellory their own unique individual” – Ellory Wells


Ellory’s Rise From A Life Of Scarcity To A Life Of Abundance

Ellory’s success is not a magic. His life of not having it all and his passion to become successful was his motivation to get him to where he is right today.

In 2009, Ellory was a great employee.  A hard worker who everyone liked.

Then, his life took a big change when he was laid off from his job.  Then again, working hard, doing all the right things, after 5 years he was let go from another employer.

When this kind of thing happens to most people, being laid off back-to-back is devastating.  It’s not a great feeling.  Ellory, rose up against these road blocks and took time out to reflect significance of his situation.  He set out to find a better quality of life and committed to himself that he would set his sights on objectives that would give him the life that we all wish we could have.  Being laid off from his job gave him the chance to learn more about himself and what he needs to do with his life. During this time, Ellory realized he needed to build his own business and write a book about his expertise and vast experience.

Ellory admires innovation and gadgets, which is the reason he put in four years working at one of the biggest IT organization on the planet. In that position, he was exposed to a wide range of individuals at all levels of the corporate world. That same opportunity brought him and his wife together.

The greater part of his experiences and running his own business helped him in discovering how working for another person is pretty much as hazardous as working for yourself. He likewise ended up working for an adversary that had turned into his manager.

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Every lesson he had learned throughout the process along the way, are the reasons why he is so enthusiastic about what his doing now. His objective is to offer you some assistance in living the life you have always wanted.

How To Start Your Own Podcast Business For 200 Dollars Or Less

“Don’t let technology get in the way of your message and don’t let it stop you from sharing your art with the world”. Ellory Wells

 

Beginning a podcast as the expert in your field, can cost anywhere in the range of $1500 to $4000 or more. From a nuts and bolts point of view, you can’t record a podcast without the required gear. Principally, you’ll need to have Microphones and Mixers that costs money, you’ll likewise feel obliged to purchase audio editing software, and different things that you don’t even know you’ll need yet. Then again, will you let getting just the right kind of equipment and software hinder your message?  Will you allow it to prevent you from telling your story to the world? Ellory’s answer, “It doesn’t have to be that way”.

Ellory mentioned that investing in high-quality podcast equipment is great. However, if you can’t afford it then there are a lot of ways to make your podcast happen without the big bucks most people spend.

Ellory’s Secret To His Success

During the time that Ellory was just starting his podcast, like many people, he couldn’t afford to buy high-end quality podcast equipment. What he did instead, was devote some of his time to research and gathering information. By the way, as a stroke of pure genius, all of the information Ellory gathered, he condensed and share with everyone who followed him.  Take note, that is a VERY smart way to connect with people who you may target later as your prospects.

Because of his research, he was able to find a local guitar center who sells a $35 microphone, instead of the $200 most people pay for a high quality microphone for their podcast.

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Ellory’s Top Picks For Inexpensive Microphones For Your Podcast

Tools Of The Trade Don’t Have To Be Expensive, Just Ask Ellory.  Keep Reading for His Personal Recommendations For Purchasing Inexpensive Microphones.

Any microphone will work for recording your podcast, but listeners can usually tell the difference between low and high-quality microphones. If you’re not sure what to look for, Ellory mentioned the following microphones in this insightful interview.

XLR Microphone
  • It is a round, three-pin connector type of microphone that looks like a regular plug.
  • Can either use an XLR-to-USB converter to connect it directly to your computer
  • Retail price starts with $35
  • Cables not included. Price range: $10-20
ATR Microphone
  • It offers both USB and XLR outputs. So you can use the USB connector when recording to your PC, or switch to the XLR connector for traditional studio or stage work.
  • Price can be as low as $99
Blue Yeti/Yeti Pro
  • The basic Yeti retail price starts around $100
  • Go for this microphone if you like Blue Microphones and want higher quality audio. The Yeti is a condenser mic with its own built-in volume control and multiple pickup which makes this microphone a flexible option for use in a variety of applications.

Why You Should Start A Podcast

Ellory provides some great reasons for why you should seriously consider starting a podcast. This is of course, bearing in mind that the goal of having a Podcast for your business is to make a connection with your prospects and customers.

  1. When people are able to hear and listen to you, they become more engaged.
  2. Podcasting gives your audience the ability to hear your emotion, your stress and excitement in your voice. This is something that words on a page just simply can’t do.
  3. Your listeners can consume content in a different ways including on their own schedule.
  4. Listening brings more excitement and real action to your audience. It’s an experience that reading can’t replace or duplicate.
  5. You can actually create private time with your listeners. Most of the time podcasts are consumed, it’s on a portable player like their mobile phone or something else your audience can carry around with them. They can listen to it when they’re working out, driving to and from work or just taking a walk around the neighborhood.

Whatever it may be, you can share some pretty intimate time with your listeners.

 

2 Simple Ways To Share Your Podcast With Your Target Audience

During this interview, Ellory mentions a number of ways to share a podcast.

The great news is, anyone can do it and most of them are FREE.

  1. Social Media Platforms

    Social Media can play a huge part in releasing, sharing and promoting your podcast. Sending tweets out with quotes from a show or the subject line of the show is a great way to get people hooked on your message.

Sharing a headline about what people will learn with a link is a great way to direct people from platforms like Twitter to your site. You can do this with other social media platforms, like Facebook.  Depending on the  social media platform, you can be more generous in terms of offering show content (like Facebook).

  1. Embed

    You can now embed the direct play link on your Facebook or on other social media sites. If you’re using an application like Libsyn or Sound Cloud, you can give the direct playable link to your audience. Think about it, when people are scrolling through a news feed they can just click on your “play” link and listen to your podcast without going anywhere else.  This kind of convenience is key to driving listeners to your content.

For Listeners Of The Social Media Business Hour, Ellory Makes A Special Offer

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When you sign up, you’ll get exclusive access to tools to help you brand your blog, inspirational motivation from the industry’s most successful entrepreneurs, and other resources you can start using right now.  Just follow these simple steps…

  1. Go to ellorywells.com/awesome
  2. Sign-up with your name and email address
  3. Check your mailbox for the 4 Must Have fabulous resources

During our time together, Ellory shared that most people don’t know there’s an additional fifth bonus resource. If you sign-up today, he will send you a resource tool that he just started to use, which will dramatically help you build your online business. The 5th tool will empower you to become a successful, independent online entrepreneur.

Click Here To Read The Full Transcript +

Nile:                            And I want to get his level so --

Jordan:                        Yeah, so I see here that you were a sales person for one of the largest IT companies in the world. Who was that?

Ellory:                         So, I worked for Dell for four and a half years and I spent a little bit of time at IBM before that.

Jordan:                        Oh, okay. So, small mom and pop joints nobody's ever heard of then.

Ellory:                         Yeah.

Nile:                            This is -- over Skype, the best sound quality I think we've ever had.

Jordan:                        I think you're right. I think you're right.

Nile:                            Have you used any of the --

Jordan:                        Man, you're going to jinx us. Damn it Nile.

Nile:                            Probably. Have you used any of the direct recording services?

Ellory:                         Where we would dial into something?

Nile:                            Yeah. Sort of the -- they call it end to end recording where it's recorded on both ends, consolidated.

Ellory:                         No, I have not.

Nile:                            I'm interested in trying some and of course if you looked at the vendors at it, at the PM, there were probably four vendors I think selling that service.

Ellory:                         Well, here's my philosophy on it Nile and I wrote a book about how to start a -- called how to start your professional podcast for 200 dollars or less and one of the things I said in there is make it easy for the guest. Now, I'm obviously a podcaster. I've got the microphone, the headphones and everything but I've called people on the phone using Skype credits and it cost me two or three dollars but it was no extra work on their end and those services seem like -- and I don't know if they would be, they seem like they would be extra work for non-podcaster guests.

Jordan:                        That's a really good point.

Nile:                            I don't know. I forget which one it is. It might be Ringer. Ringer, you could actually use your iPhone, you could use a browser, you could use a dial in number, you could use all sorts of stuff but --

Jordan:                        Interesting.

Ellory:                         Phone numbers would be good as long as -- I had a guy on cell phone and it was awful and I -- well, I've only -- I've used -- I have not used two interviews. One because of quality and he was on a cell phone.

Nile:                            Yeah, the -- what they do is -- the whole technology which is I guess why I'm interested. We've had recently a ton of Skype problems and I know I'm BS-ing before we start the interview but it records a wave file on your local side and then immediately when you're done it uploads that wave file to a Dropbox and it stitches the interview together automatically so you've got your wave file on your end, the guest wave file on their end and while you may talk to them over a cellular network or Skype or whatever it may be the recording is actually on their end and then it uploads to Dropbox. They're doing it obviously for better quality and we're getting a lot of terrestrial radio interest. I'm not going to do the interview today -- well, we probably should. I was going to say I wasn’t going to do it today in the segments.

Jordan:                        Oh, yeah, we should. We've got a good thing going.

Nile:                            We'll do it in the segments.

Jordan:                        Yeah.

Nile:                            Which means I don't have the music set up so we'll just have to be careful because they get pretty tight on 13 minutes.

Jordan:                        Where's the timer?

Nile:                            My timer's right over here.

Ellory:                         The -- who -- the terrestrial radio is?

Jordan:                        Yeah, yeah.

Nile:                            Yeah, we get four 13 minute segments. We get two minutes of commercials in there that we get to keep. They get to keep two minutes of commercials but they broadcast or syndicate our program over as many as 85 different stations in 85 different markets.

Ellory:                         Cool.

Nile:                            And obviously that exposure and increased revenue is a nice thing but we've got to sort of follow that 13 minute segment format.

Ellory:                         Well, I will follow your lead.

Nile:                            Yeah, just be aware if we get any really long answers if it -- we could do some time shifting but if it gets too long I’ll step on you.

Ellory:                         All right. No problem.

Nile:                            And yeah. What is -- what would you really prefer to talk about today because I see your interview questions. I'd prefer to talk about podcasting. We haven’t talked a lot to our audience about using podcasting as a social media tool. I think that it'd be great.

Ellory:                         That would be perfectly fine.

Nile:                            Okay.

Ellory:                         I -- yeah. That's totally fine.

Nile:                            Okay, and we're loose. You could insult us. We may inadvertently or intentionally insult you.

Jordan:                        Be forewarn.

Nile:                            Yeah, we just like to --

Jordan:                        This is a no nonsense --

Nile:                            We like to have fun and to extent that we have fun, the audience has fun so you know a bit of that as well. We tend not to be stiff and when we get too stiff we've got to do something to stir the pot so --

Ellory:                         That's fine with me.

Nile:                            The only other thing that we do is -- and I don't tell any of the guests about this beforehand because I don't like it to sound rehearsed and super polished and all of that. I like it to sound very conversational. We're just sitting down and getting ready to have a conversation but it's a tease as well. And it's somewhere between 15, 20 seconds. Not super strict on that timing. It just doesn't matter. But all I'd like you to do is this is Ellory Wells, I'm on social media business hour and today you're going to learn whatever it is. Or I'm going to tell you the secret or you have to hear. Whatever it is to entice them or tease them into the segment. So, what we like to do is have you go through that sort of bit and if you need the words again there I'll be happy to give them to you but -- and then whatever big bold promise that you're going to make.

Ellory:                         Okay.

Nile:                            Does that make sense?

Ellory:                         Yeah. So, do you want to do it now or do we do it later?

Nile:                            We do it right at the beginning of the show just to get it out of the way because I like to make sure whatever the big bold promises you make that we actually get around to it in the interview. Minor little detail.

Ellory:                         Sure. No, that makes sense. That makes sense so --

Nile:                            Yeah, so I’ll just be quiet. Whenever you're ready just jump into it. I'll be quiet for about five seconds to just give us a nice pause and then I’ll come in like we're coming back from a break.

Ellory:                         Hi, this is Ellory Wells from ellorywells.com and the empowered podcast and today I'm chatting with Nile and Jordan from the social media business hour podcast and we're going to have a behind the scenes no holds barred look at podcasting and social media and what it means to you and your business. How was that?

Nile:                            That was good. He's got the timing so we're good.

Ellory:                         Was that not clear enough? Was it bold enough?

Nile:                            No, you're fine. You're fine. I'm just going to be quiet for about five seconds and then I’ll come in. Jordan I like when we have -- we have really polished professionals on the show.

Jordan:                        Yes, we do.

Nile:                            And we have a lot of them.

Jordan:                        It saves us.

Nile:                            It really does. It makes us look better. As much as I stumble around there's not telling what'll come out of my mouth and that's good that that's the only thing that they can see or hear. I guess they can't see it but they could hear it so --

Jordan:                        Yeah, yeah.

Nile:                            We'll leave that alone. So, you heard at the top of the show we have Ellory Wells today and Ellory is a personal business coach who specializes in effective and efficient ways to get new subscribers off the ground and as a business we're always interested in that. Wouldn’t you say?

Jordan:                        Oh, yeah.

Nile:                            So, he is the Amazon number one bestselling author of how to start your professional podcast for 200 dollars or less. I wish I would've known that years ago.

Jordan:                        It would've saved --

Nile:                            I think my microphone was 350 dollars so just saying. He has over 15 years of sales experience before starting his own business. He spent four years as the top salesperson in one of the largest IT companies in the world and Ellory shares his knowledge and expertise with the readers on his blog and listeners to his podcast so you could also connect with him on Facebook and Twitter. We've got all of those links on our show notes page so we make it easy for you but Ellory, welcome to our show today.

Ellory:                         Hi guys. Thanks for having me. Honored to be here.

Nile:                            Well, it's an honor to have you here. We were just talking a little bit of air here before we got into it. We were in both at podcast movement in Fort Worth recently and we were talking about how we didn't run into each other but there was only thousands of people there so it was a little bit difficult or maybe a little bit easy to miss people.

Jordan:                        Yeah, you said the -- I'm sorry Ellory. Go ahead.

Ellory:                         Yeah, the first year there was about 500. This year, this past year there was about 1100. The scope and scale of the conference just exploded so I would've loved to have met you guys but it's completely understandable that we wouldn’t have crossed paths without maybe having known each other before. But yeah. It's an amazing conference so I wish I had met you.

Jordan:                        So, Nile comes back from the podcast movement. We'll give him a little bit of a free plug. He said it was one of the best trade shows he's ever been to. How would you feel about it?

Ellory:                         Well, I can take pride in being the very first podcast movement backer on Kickstarter. I woke up and I set an alarm and I knew I wanted to be there and it blew me away last year. And this year they got in -- they've set the bar so high. I don't know what they're going to do in Chicago. It's going to be amazing. But yes. It is fantastic and I've said last year and I would agree this year that it's not just about podcasting. It's about business and marketing and personal development as well so I would a 100 percent agree.

Jordan:                        That's awesome. And the reason why I bring it up Nile is because you and I both know and Ellory, I'm sure your recognize this. A community is so important when you're doing anything on your own. So really, at the end of the day it's important to seek out things like a podcast movement for say, for instance, podcasters. In your industry you've got to find something, got to find a community.

Ellory:                         Absolutely.

Nile:                            Well, one of the things that I was really impressed with is -- you know Jordan, I probably am at -- I don't know. In a slow year I'm probably at five conferences.

Jordan:                        Yeah, yeah, absolutely.

Nile:                            And in a really busy year I might be -- I don't know. In as many as 12 or 14. so, one of the things that I was really impressed with with podcast movement -- I think there's a good business takeaway here so -- Ellory, it'll be great to get your thoughts on this as well but one of the things that I was impressed with they had vendors there and you could go talk to the vendors and clearly they're trying to sell their wares or services. Whatever it may be. Some neat vendors there and all of that and I think the way I looked at it they were there as a service to the podcast community. It made sense who they were and what they were there for. But the only pitch that I heard from anybody anywhere was the last day of the conference and they put a little thing to register for podcast movement 16 in Chicago next year in July and they announced it from stage a couple of times. That was it.

Jordan:                        As opposed to some of the conferences you go to where it's just sales, sales, sales.

Nile:                            It's a sales fest, yeah.

Jordan:                        Very little content.

Nile:                            Yeah. And this was all content. And for businesses -- in fact before we go on I want to ask Ellory's thoughts on that.

Ellory:                         Oh, yeah. I thought the booths were very relevant and honestly I -- I don't know if I've noticed this on another conference but I thought the swag bag was particularly relevant this year. I mean, coupons for podcasting gear or discount codes for specific things that would help us be better podcasters so I would completely agree with you guys in that not only were the booths fantastic. The give aways and the -- this is the stuff that we take home with us bag were pretty awesome as well. The book from Ryan Dice in Digital Marker, that was fantastic. I'm thinking specifically of like almost 50 percent off for some high equipment. Just really incredible stuff and major props to Jared and Dan and Frank. Not Frank. It's Dan Franks. Garry and Todd for doing such an excellent job with that. I know they didn't want it to be this pitch fest of buy my thing, buy my thing and they made a conscious effort to do that and they really stepped up and delivered.

Nile:                            Yeah. And the business takeaway that I think is critical there because we're here with our listeners to talk about how we could help leverage the power of social media. Podcast is a social media tool with their business and help them develop a business or their life if that's what they're after. They're just trying to create a better life for themselves and one of the things that I get from something like podcast movement 15 that we're talking about right now was that they gave value and they gave lots of value and it creates a huge engagement and raving fans. You said podcast movement 14 was about 500 people. This year podcast movement 15 was about 1100 people, maybe a little bit more and like you said, I can't imagine what Chicago will be like. But that is double digit and triple digit growth and that is phenomenal for any business to do in a year. So, I think grounding yourself and giving value will engage customers in a way that you could never imagine or expect but you'll be pleasantly surprised when you do that. And again, your comments Ellory.

Ellory:                         I would agree with you because when you're starting a business especially like I have done we somewhat focus on scarcity. Like I don't want to give away all of this information because I want people to pay me for it or something like that. What these guys -- what they've done is they have exceeded the amount of value that they have provided and their prices have gone up a pretty fair amount and in Chicago it's going to be actually the most expensive one but it will probably grow because they have a proven record of providing this value and when you're talking to business owners which you just said you are it's all about those tiny things that make the big difference that lead to exponential growth that if you haven’t done it before your first instinct may not be to do that. It may not be to go that extra mile which they have done and they have gotten those results and they went -- just a little bit of history about the conference. They had a goal of setting out to reach 30000 dollars for the conference. If they hit that they would go forward with the conference. If they didn't they would just pack up and say maybe we'll try again someday. Well, compare that to -- let's phrase -- you might say a 1000 times 300 dollars per ticket. I mean, you're talking -- plus sponsorship. They went from a 30000 dollar goal to a half a million dollar budget simply by going above and beyond doing the little things that maybe other people weren't doing. When we talk about business take aways Nile, that -- to me that is the proof that makes me want to give even more things away for free or go that extra mile and make that extra personal connection or use social media in a different way to connect people on a way that they've never been connected with or like Gary Vanderchuck talks about the jab, jab, jab and right hook. Adding more jabs, giving more value so that it will -- not so that it will come back but by doing it we know it will come back to us.

Jordan:                        That's a real golden nugget. Actually there's a number of golden nuggets there. And I'd like to know how you would apply that to say for instance somebody who's thinking about putting together their own podcast because there are a lot of podcasts out there. I'm sure a lot of people are thinking to themselves yeah. I could do a podcast on this but I'm not -- by now means the world's expert on this subject and by the way what could I possibly do that's different or provide a ton of more value than the next guy. What are your thoughts on that Ellory?

Ellory:                         Well, on one hand it's got -- you've got to get over it. There hasn’t been anything new invented in probably a 100 years. You can look at the box office and see that but those movies are still entertaining and making money and helping people out so we have to get over the fact that we may not be able to do something completely new and that's okay. We also have to get over the fact -- I think my intro I said it was kind of a no holds barred and that's my goal to give an honest boost to somebody. We also had to be okay with not being the expert and what I learned a few years ago is we don't have to be across the finish line to turn around and be the expert to somebody else or to help them along on their way. All we have to do is be a couple steps ahead and be willing to turn around, reach out a hand and say let me help you. And that's how I've built my business. That's probably what you guys are doing with the social media business hour is just building expertise as you go but being willing to turn around and share that information. So, anybody that's looking to start a podcast or a blog or a business, be less concerned with what you know or doing something in a new and unique way and be more concerned with how you can put more of your personality and your uniqueness into what it is that you're doing because those are the things, the things that make Nile Nile and Jordan Jordan and Ellory Ellory. Those are the -- those weird quirky things, those are why people want to hang out with us and why they like us offline but they're also the same things that are going to make people want to hang out with us, listen to us, read us or hang out with us online.

Jordan:                        We've got plenty of quirky things going on over on this end. That's for sure.

Nile:                            I always thought it was when I put on the Barry White voice.

Ellory:                         There you go.

Nile:                            Or that Overton magic that I have, not.

Jordan:                        I was going to say when does that happen?

Nile:                            Sometimes.

Jordan:                        When in the show does that go on?

Nile:                            Well, I don't know if it happens in the show but every night when I close my eyes and have dreams I'm really good.

Jordan:                        Only if people could see that.

Nile:                            Only if people could listen to that. Now, I have had one listener tell me that they found by playing my podcast in the attic the squirrels leave the attic.

Jordan:                        Oh, that's funny.

Nile:                            So, I am pest control. I'm rodent control.

Jordan:                        Wow. Of all the things.

Nile:                            Hey, you've got to give value. I'm just saying. I'm just saying. Well, listen we've got a whole lot to discuss. We want to encourage you if you're thinking about a podcast to maybe think a little bit harder on it so let's explore that in the next segment. I'm looking forward to that and we will be back right after this break. Hey, welcome back to the show and Jordan I realize I've got a huge problem here.

Jordan:                        Okay.

Nile:                            Besides --

Jordan:                        Well, I was going to say you're beating me to the proverbial punch here. Which huge problem would that be?

Nile:                            Well, I always talk about our breaks and if people listen to us live on the radio, lifeimprovementradio.com then it is a short break but we also know that we sometimes share these segments over three days on iTunes and so when I say that short break I've got to remember join us on our next show where we will discuss.

Jordan:                        Yeah, that's true.

Nile:                            So, to my listeners I apologize. Hey, I step in it sometimes and -- I shouldn’t say sometimes. I step in it on a regular basis. You just got a demonstration of it there but we've got Ellory Wells today and Ellory is a podcast extraordinaire. He's the bestselling author of start your professional podcast for 200 dollars or less. Now, we talk about social media on this show and we try to get people to engage with fans and get them to know, like and trust. In our last show segment we talked about how you engage with people sometime and what is that magic. It's just hey, I resonate with certain people. I also push certain people away. Likewise, Jordan you resonate with certain people and -- well, I'll just leave that alone. Ellory, I'm sure you resonate with everybody but --

Ellory:                         That's not true at all.

Jordan:                        You sound like a wonderful guy.

Nile:                            It's that uniqueness that people listen to but one of the things that Ellory's done is he's encouraged people, he's given them some directions on how to do this and sound good for 200 dollars or less. That's not bad.

Jordan:                        That's not bad at all.

Nile:                            Like I said my microphone was more than that. I should've read Ellory's book much sooner.

Jordan:                        That's right.

Nile:                            So, Ellory, first off tell us how you got started in the podcasting world.

Ellory:                         Well, to be perfectly honest it was not magic. It was not really on purpose. I had never heard of a podcast about six months before I started out. I wasn’t one of those people that listen to it on the old -- old. Old is relative. The old iPod.

Nile:                            If you would've said eight track that would've been one thing.

Ellory:                         There you go. Or the Microsoft Zoon or something like that. I had never heard of one. Honestly I think it was Jared Easley. He and I knew each other way before -- way before. Maybe 18 months before podcast movement when his show was just beginning and we were talking about it. He said you should start one as he suggested to a lot of people and I talked about it to my wife and for my birthday she bought me a blue yeti which is not what I'm on right now. It died on me for -- I have no idea why.

Nile:                            I've never heard of that.

Jordan:                        Yeah, what is a blue yeti other than a mythical being?

Ellory:                         I've never heard of one dying either but it just -- the sound levels were not working so I had a -- the ATR that I'm on right now has backup. I have a couple more or one more. And she bought me the yeti for my birthday and that was kind of where the rubber met the road for me guys. It was -- she had spent real money on this for my birthday and she believed in me enough, thought it was a cool enough idea to spend actual money on this thing and I either had to use the crude term crap or get off the pot and it was either do or don't do and that's how I got started. That happened in October and I launched my -- or not October. It happened in August of 2013 and I don't know where October came from. It happened in -- I did it again. August and I launched my show three and a half months later in November of 2014. That’s how I got started.

Nile:                            Well, now for those that don't know the yeti, the blue yeti as most people know it. It's a nice microphone.

Jordan:                        Oh, okay.

Nile:                            It weighs like a ton compared to most microphones. It's a heavy microphone.

Ellory:                         It's not your travel microphone. That's for sure.

Nile:                            Yeah, but it's -- well, I know a lot of people travel with it believe it or not but it's about 129 dollar microphone so I'm looking at his budget here of 200 dollars. I'm going okay. He's already spent a 130 so I'm interested here.

Ellory:                         That's a great challenge. So, when I wrote that and I'm a huge fan of capitalism so this is how capitalism has been influenced by podcasting or vice versa. So, when I wrote the book the ATR was 35 dollars on Amazon. The yeti was about 80 or 90 dollars on Amazon. Now, you would be -- you would have to search and search and search and find a deal to get an ATR for less than 60 and the yeti for less than a 130. So, you could probably still get it all in under 200 bucks especially if you went with the ATR. The HR2100 for everybody out there. But it might be -- you might have to take in a closer look.

Jordan:                        Well, hasn’t the general quality of microphones increased over time to where we wouldn’t really have to get one of those brand name ones? I'm honestly asking. I really don't know.

Nile:                            Well, I'm going to jump in here because you're on a microphone that honestly, that microphone is almost the technology in it. Nothing has changed. Nothing has changed. That microphone is a 60 year old microphone.

Jordan:                        Wow, okay.

Nile:                            So, have microphones gotten better? Yeah. But you could have a great microphone that's an old microphone. You just don't want it to have been beat up and thrown around in the trunk of your car for three years or something like that. But one of the things, it's really cool about microphones today and one of the microphones that Ellory is talking about is they're much smaller and they've got a great sound so if you're a podcaster one of the big things -- and Ellory I might be stealing your thunder. I'm not meaning to. But one of the things is you don't need much space to do it. Good microphone, but you could get a good microphone for 30, 60 bucks now. You could also spend literally 30000 dollars on a microphone. Bottom line is you still hear your voice coming through. But a lot of people just take their computer, their microphone, maybe go in a closet or a small room that's somewhat sound dead and record away. So, like I said, I'm not trying to steal your thunder Ellory and I'm interested in what you do there but I thought that was an interesting observation.

Ellory:                         You're exactly right. It -- microphones -- I had never plugged in a microphone. I didn't know what any of these -- I won’t even say the terms because it -- for the person out there who's never heard them it wouldn’t make any difference anyway. I'd never done that before. I'd never play an instrument. I'd never hooked a keyboard into that big square thing with the slider dials on it. None of that was familiar to me when I got started and part of my message is anything that I've done or been able to achieve anybody can do and that's what I teach. But yes. It's not difficult to start a podcast and have great sound. I am for the most part using the -- except for the swapping out on the microphones using the exact same equipment that I did 95 episodes ago and you can do the 300 dollar microphones or the 30 dollars. But here's what I would suggest to people and I'm the researchy type. I will go through and study and test and condense that information and share it. That's part of my brand is doing that. So, whenever I looked -- I went to the local guitar center and I saw the 35 dollar microphones that they would sell there and here's where I would caution people out there that might be listening to this and thinking about getting into it. If you go and you buy a 35 dollar microphone. It's XLR only. It's that round thing that would go into a keyboard or a guitar.

Nile:                            They call those cannon plugs actually because they're big.

Ellory:                         They are. They are about the size of your thumb on a not quite six foot tall person and they don't -- that will not plug into your computer without buying adapters so number one you'd have to buy adapters. Number two, those things usually don't have the cables with them so you have to buy the 10, 15, 20 dollar cable and then you still have to figure out how to record it. So that's why I recommend the ATR because it has USB that'll go into any computer out there. Even my 300 dollar Chrome Book which I'm not on right now by the way. But it'll plug into any computer and it has the option to use that XLR or the cannon plug I think is what you said. So, it gives you that flexibility and it comes with all of the cables that you would need so for the value, for the price, it's better to go with that solution than piece mailing it starting off with the lower cost microphone.

Nile:                            And I'm an old sound engineer so I have a lot of equipment. I had a lot of analogue equipment. We're now on a digital equipment basis. Although we're still transitioning digital recording. Now we're getting technical so we'll leave all that alone because what we want to do with people is we want to say listen. As a matter of fact I don't know if you've used this. We've got about three minutes left in this particular segment but I'd be interested. There is an app that you could get on your iPhone or iPad called Bus Jock and you could actually record with intro music, exit music, bumper music, music in the middle or whatever your whole podcast on your iPhone or iPad and it sounds great.

Jordan:                        So, there really is an app for that?

Nile:                            There is an app for that. Are you familiar with that or have you seen that Ellory?

Ellory:                         I am vaguely familiar. I'm an Android person and some of these tools don't come out on Android. At least initially. So, I have not had any personal experience with Bus Jock. However in the Facebook groups, in the communities for podcasters people are throwing out that name on a regular basis with two thumbs up so I don't know if it's a dollar app, two dollars or free or anything like that but I would definitely look at at least trying it.

Nile:                            Yeah. It's a 9.99 app so it's not a whole lot and if somebody's out there that is considering starting this and they just want to try it in fact they don't necessarily have to use an external microphone. I'd recommend it but they could use the internal iPhone microphone for that matter or the iPad microphone and be able to record accordingly so sort of a neat thing. Easy way to get into it. Maybe just wet your whistle because we're talking about being able to leverage the podcast for social media attention to get people to know, like and trust you and develop that. And as a matter of fact, you said that you didn't intentionally get into it but you got into it. How did you find, maybe in 30 seconds or less here, your engagement difference with clients? Did you notice that they were more engaged when they were able to hear you and listen to you?

Ellory:                         There's something about being able to hear somebody and we're short of doing video. Video would be even the next level but it's more complicated. Podcasting gives us the ability to hear the emotion, the stress, the excitement in somebody's voice and in their message that words on a page or words on a screen just simply wouldn't do.

Jordan:                        I believe that everyone who has a business should have a podcast. That's just my belief and in this next segment I'd like to ask Ellory what he thinks and whether or not he believes every business should have a podcast.

Nile:                            I think that's a great idea and let's kick that question around when we go into our next segment. So, join us there. Jordan I've noticed as we've put the show into sort of a four segment format. Three segments with our guest and then of course our wild different news, different views or as my wife loves to call it weird ass news.

Jordan:                        You mean the official name of our news segment.

Nile:                            It's just so hard for me to give her credit for naming it. I don't know why. So, just saying. But one of the things that I've noticed is it seems that things just fly by. I mean, we talk about some really neat things, we get deep into it and then it's like oh, wow. We're up against a time stop. So, we've got a bit of time here. One of the things we've been talking about -- so, we've been talking with Ellory Wells who is the bestselling author of how to start your professional podcast for 200 dollars or less. We've been talking about why businesses need a podcast and in fact in the last segment we sort of said I think every business should have a podcast. That was your statement and --

Jordan:                        I'm a big believer.

Nile:                            I'm a believer with you. Ellory, what do you think?

Ellory:                         It's a great question. It's almost a yes and no. I'll play devil's advocate with you for a second. I will say no because since podcasting is essentially an audio only format. I know there is video podcasts but I think that's more like a video show. I don't know. Let's assume all podcasts are audio. But there are some businesses that don't lend themselves to audio. One of -- a guy who has a fantastic show, Paul Blaze, who does doubt the doubts. I don't know if he's still doing the show anymore. He does pottery on the site and I don't know how well talking about pottery and the beauty of the craftsmanship would do in an audio only format. Or for me, a lot of the stuff that I do is somewhat technical. Go here, click this, solve this problem by doing X, Y and Z and my wife actually has told me that doesn't really translate well to audio. That being said that doesn't -- that should not preclude -- is that the right word? Let me --

Nile:                            That's a good word. I'm there with you.

Ellory:                         Okay. That should not preclude a business from doing some sort of video, a behind the scenes, a this is who we are, this is our personality, this is why we do what we do in the storytelling side of that. A video could be equally if not more powerful in those and so in that respect in addition -- so, something in addition to words on a page every business should have something other than text because not everybody has the time to read, wants to read or maybe even can't read but they can hear or they can listen and being able to consume content in different ways is a fantastic thing to be able to do on the consumer side and being able to produce that as -- on the business side is a really powerful way to connect with your audience and with your customers, where they are, when they are and how they want to connect with you.

Nile:                            Well, one of the beauties about podcasting is that really we get that private time with our listeners because most of the time a podcast is consumed on a portable player whether it's their phone or something else but it's when they're working out, when they're driving to and from work, taking a walk around the neighborhood, whatever it may be and so we get to share some pretty intimate time with them but I'm glad that in your example you mentioned pottery. Now, I'm a potter so I could I think talk pretty passionately about pottery for a while but when you said -- I was hoping it wasn’t going to be porn that came out. And I was trying to figure out how that would translate in podcast so -- breathe of relief there Ellory so thank you for that. Well, let's -- we're trying to talk to people about how they can start a podcast and maybe why they should for their business. Let's talk about the social media aspects of it. What do you do to release your podcast, share it, promote it and things like that?

Ellory:                         So, there's a number of ways that anybody could do that all of them or at least most of them are free. Sending tweets out with quotes from a show or the subject line of the show or what people would learn and directing link -- directing those Twitter links back to your site. You can do that. You can do the exact same thing on Facebook with a little bit longer content, specific segments and then hey to hear the entire show, click here. You can also embed the direct play link on Facebook if you're using something like Libsyn. I think Sound Cloud has the ability. We had mentioned some at the beginning of the show. I don't know if they have the ability to share that direct playable thing so when people are scrolling through a news feed they just click play and it'll just come out to their speakers. So, you can do all of those kinds of things. It's somewhat frowned upon to send direct download links on Twitter instead of sending people to your site but that is a strategy to get people to listen to your show. Quite cards, if someone -- maybe I've said something just really fantastic and you can throw it into a tweet link, throw it up on an image and share it. Those kinds of things. The idea is to reach people wherever they are. Sometimes, depending on the algorithm, not going to get technical but sometimes we'll see images in our news feed. Sometimes we'll see text in our next feed. Sometimes we'll see video. And all that stuff flies by really fast so being able to share each one of those kinds of things in a different way will attract different types of people.

Nile:                            I'm going to have a quotable on this show though. This is going to be one of the ones going out on Twitter. Porn doesn't podcast well.

Ellory:                         Okay.

Nile:                            Or why nobody podcasts porn. Those are both quotables from the show now so --

Ellory:                         I'm just glad I didn't say them.

Nile:                            Listen, I'll say anything. It's only when I see people cringe that I say did I say that out loud?

Ellory:                         That's quite all right.

Nile:                            And just think. You're now on the show. All of a sudden you're associated with it.

Ellory:                         Excellent.

Nile:                            Yeah. Wait until the wife hears that one. I had -- side story but then we've got to get into the value because I want Ellory to tell everybody about some of the things that he's got, how people can engage with him and all of that. But I did a -- I do a lot of radio interviews as well. Probably -- what would you say? Probably 200 a year or so?

Jordan:                        Easily.

Nile:                            And I did a particular interview and it got shared out on the internet and they sent me the link and I go look at the link and I'm looking at the pictures and I'm going I need glasses or something because those people look naked and I got my glasses and it wasn’t like they looked like they were naked. They were naked. And it turns out that they had shared the link for the radio interview on a page that was for a nudist camp.

Jordan:                        Oh, that's funny.

Nile:                            And I'm going okay. Well, maybe that's one that I won’t share out on Facebook or on social media so --

Ellory:                         I guess -- here's the goal for you. I guess naked people need to listen too.

Jordan:                        That's right.

Nile:                            Now I'm going to credit that one to you so --

Ellory:                         Have fun with that one.

Nile:                            So, listen. I know that you help a lot of people. You've got a book that you put together, you've got -- I looked at your website by the way. Awesome website. I like it because it's -- it looks nice but you've got a lot of stuff up there and you make it easy for people to find stuff. So, tell us a little bit about that and how people could best engage with you and again guys, we've got all this on the website for you so don't worry about grabbing a pencil or pen especially if you're driving. Just go to the website. This is episode 123 and look up the website and -- or the Ellory Wells interview here and you'll get all of the links as well as all of these quotables. So, Ellory tell us a little bit about what you have for people and how they could best engage with you.

Ellory:                         Sure. And this goes back to the practical business things we were talking about a little bit ago Nile is most of my information is free. That's how I build my business. Just sharing my information. All of it. Well, at least all of the free stuff anyway is at ellorywells.com and you can scroll through there, find all kinds of information. There's search boxes. You can do -- people are searching the site for all kinds of stuff all the time and my goal with that and this leads into how I help people is I don't want people to have to go to a job that they don't like which is approximately 87 percent of the population don't like their job. I don't want those people to have to go back to that job one more day than they have to and I've had my ups and downs in my career before starting a business and all of that experience with all of the -- combined with all of the learning that I've done about tweaks to the personality that allow me to connect with better, come out of my shell more, learn all of the tools, the resources, all of the things that we've talked about in this show, combine that with my corporate experience and that turns into one on one coaching and it also turns into private, small group masterminds. And then I also have a membership site that people can enroll in and have kind of 24/7 access to some of this information, some of the more detailed interviews that I do but I want to be able to -- like we're talking about meeting people wherever they are in social. I want to meet people at their -- either their dedication level or their timeline level or their finance level with -- again the highest being the one on one time and then the lowest being the membership which is a little bit more passive and come as you are and those kinds of things. Again, I just don't want people to go somewhere that they don't want to be anymore and I want to help everyone develop an exit strategy so that it can make the transition to entrepreneur if they want and they can make it on their timeline and their schedule instead of on somebody else's like me. I was just kind of thrown into it. We won’t have time to get into it here but I don't want people to be in the same position that I was and I want to help them develop their exit strategy. So, all of that, ellorywells.com.

Nile:                            And I know that you've also got a special offer we'll talk about in just a moment but you talk about and you've got resources for how people could use masterminds to help them be successful. You've got some resources about making real connections via social media and hey, here's some of the best list building techniques that you could use and we know that in social media and in online businesses today the list has a great deal of value. So, let me ask you about the special offer that you've got and after that we'll just refer everybody to all the links on the website.

Ellory:                         Sure. So, I sat down a few months ago. So, everything has a story but that's what people usually like, right?

Nile:                            Absolutely.

Ellory:                         I sat down and every once and a while I get someone who wants me to break down the first few steps to getting started even more. So, if you go to ellorywells.com/awesome you will get -- put in your email address and I'll send it right to you. It's the four must have resources to get started and I have broken it down to the most basic of levels. I'll continue to send everybody more information and things like that but those are the four things that I don't think I could've condensed them down any more. And then there's a bonus one. Most people don't know there's a bonus fifth one but it's another tool that I've started using but just trying to make it as simple as possible for people to get started. Most of the time I talk to the DIY entrepreneur. The ones that kind of want to get in and do some of the tweaks themselves so this is really for them who do -- I don't know if you get your hands dirty when you're working on the internet but they get their hands dirty with some of these kind of online growth principles so they can take the online strategies to their offline business.

Nile:                            Well, we'll keep it a secret that there's really five tips, not four. Just between us. Nobody else will know. But hey listen. It was great spending time with you today and I really appreciate it. It's great spending time with our listeners too. You guys really make the show what it is and we really appreciate you so much. We love your comments. Don't forget to share them on the social media business hour page on Facebook. But I know you learned a few new ideas or concepts. Maybe you were just reminded of a few things that you already know but you haven’t been doing to improve your life or grow your business. My sincere desire is that you take just one of the things that inspired you today and apply it to your life or your business immediately. I know that a small change will make a big difference for you and I'm committed to bringing you at least one new idea each week that you could implement. So, reflect on what you heard today and decide to make just one small change to your life or your business this week and see what a big difference it will make for you. Don't forget to love and laugh and share a smile with someone today and until our next moment together this is Nile Nickel. Now, go make it happen.

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Website: http://www.ellorywells.com/smbh
Twitter Handle: @ellorywells

Special-Offer

 

 

 

The 4 must-have online business tools. Grab Ellory’s Special Offer: www.ellorywells.com/awesome