104 – How to Unlock Your Own Affluence Code With Alison Pena

SMBH Alison Pena


How does money define, and narrow or expand our view of whats possible for us? Alison Pena grew up rubbing elbows with millionaires. She saw that limitless opportunity and limitless possibility aren’t just about money, but affluence. Affluence is seeing all the possibilities around you. And having the faith, confidence, and skills to go after them. The myth is that affluence is for the lucky or rich. Alison consults with entrepreneurs and businesses, unlocking their affluence code mindset and actionable strategies for sustainable affluence.

How To Use Social Media To Unlock Your Affluence

Alison Pena grew up rubbing elbows with millionaires, blissfully unaware of other life realities. That is, until a friend shared with her the secret of creating limitless opportunities.  This friend, showed her how limitless possibilities aren’t just about money, they are all about affluence…and just as important, affluence is all about how you see yourself.  Now that she has learned her valuable lessons about affluence, Alison now enjoys bringing those lessons to others.  She absolutely loves helping business owners use tools like social media to grow their business, create more revenue, get better clients and most importantly, achieve the life and lifestyle you have always wanted.

“Affluence Starts with You Being You” – Alison

The Single Most Important Step To Having An Affluence Mindset

Clarity – Everything starts with knowing yourself. You have to know who you are and be confident about the things you really want.  Part of this process includes, identifying the gap between what you have and what you desire most.

The Affluence Simple Methodology

Clarity is the first and only step that you should focus on while building your affluence mindset. Although that is a very simple statement, so many people find it an extremely difficult process. You may find it much easier to achieve your affluence mindset, by using Alison’s very own “Affluence Wheel”.

The “Affluence Wheel” has just three easy to understand parts…and three types of people.

3 Types Of People In The Affluence Wheel And How They Relate To Money

Every single kind of personality can make money…and do it in many amazing ways.  The best way to start is to first, figure out which one you are.

  1. Purpose People – These people are actually, the most understood of all the different personality types. They exist in well-structured corporations. Their mindset is all about what they are doing, how they are doing and how they are delivering. They are a very pragmatic and practical type of person. They thrive when work is going well and tend to find love a bit of a distraction. At times, they believe love causes them to lose their balance in life.
  2. Love People – These people are all about one on one connections. When connections are going well, everything else is great. They tend to struggle with making money, unless that is, they translate money into experiences – as that is how they understand the nature of money. They are the type of people who really provide amazing customer experience. Strategies that work well for “Purpose People” will not work for “Love people”. Love people tend to think Purpose People’s strategies are a bunch of nonsense.
  3. Charity People – These people are all about community. They normally see the world as an ecosystem and they are always looking for greater opportunities to make their community and world thrive. Charity people also struggle with money because for them, money makes no sense. However, when they work towards creating a huge overflow of cash so that they can be philanthropic, it is then they can make a lot of money.

“Make decisions based on who you are and all your choices are going to be easy” – Alison

The Big Lesson A Little Girl Learned from Millionaires

Alison looked at the world very differently and was fascinated by its distinctions. When she was 15 years old, she met a man who she considered to be the smartest man who lived in East Harlem. He showed her a powerful reality of life. He showed her, that there are many other amazing people in this world, not living her life and her lifestyle. They were not blessed with ballroom dancing classes and regular trips to Europe.

This life realization gave her sense of fear and wonder but at the same time an deep curiosity. She became driven with the idea that everyone should have access to affluence. She realized, we all just have to choose it.

So much of our time is spent being stuck in our comfort zone, that we don’t understand the world outside and around us.  Everyone needs to learn how to step out of their comfort zone, that is where all growth and expansion happens.

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Law Of Diminishing Returns

We need to set our goals high and measure our progress at all times. Learn to appreciate how far you’ve come, the success you’ve achieved and enjoy the amazing process. We also need to pay attention to what fuels us and what drains us.

“Time flies when you are having fun” – Alison

The Power Of Vulnerability

She has a love and hate relationship with Social Media. She always experiences a connection and disconnection at the same time.  When this happens, she has noticed that this leads to your audience being quite. So, how do you leverage social media to connect with your audience?

Alison tried a little experiment called The Hash Tag 30 Of Vulnerability with a secret group. As part of this experiment, she wrote an article exposing her life – sometimes very personal life.  She shared that mistakes she made, what was going on with her business and her money.  She wrote things that could absolutely destroy her business and her career.  She expected the worst but, her experiment turned out very differently…

People responded to her story by telling their stories. Surprising to her, people started to follow her and then, started asking her to work with them. As it turns out, being transparent on social media is the key to engagement.

The Single Biggest Key To Affluence

Find a way to expand and see possibilities. When most people experience a setback in their business, they tend to do less and aspire for less.  This is exactly the wrong mindset. Setbacks are clues that you might need to go in a different direction.  Maybe look for other, better opportunities. You really need to take on this new direction instead of breaking down and doing less – push yourself to expand and explore. This mindset leads allows you to effectively deal with tough situations at all times.



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8 Simple Tips For Creating Affluence

  1. Most people think that affluence is all about making money, it’s not. Not all people have the same wants and needs.
  2. Make sure you know your customers…your “Real” customers. If you’re trying to make everyone happy. It will not work for you or them.
  3. Embrace affluence first in your heart and mind, then you can truly experience it. This goes with expanding what you are willing to receive.  Expanding increases the possibility of you receiving more.
  4. True affluence is having both love and money. Though money has the strongest call for many people, it is affluence gives us a life without struggle in relationships and business.
  5. Her Affluence Approach:
    1. Clarity – We need to identify who we are and what we want.  There’s often a huge gap between the two. Until we reach a time that the gap has been identified, then that gap can’t be closed
    2. Strategy – Now that you know who you are and what you want, then that’s the time to strategize and looking at the question:  How do I deliver?
  1. Affluence has to start somewhere. Affluence has to start with you.
  2. She teaches clients to stop longing for things that are not necessary; to begin putting in place things that feed your sense of affluence, things that will eliminate the need to scramble around, trying to make your life work.
  3. Every opportunity will help you to get where you are going.


Click Here To Read The Full Transcript Of The Show +

Alison:                  Hi, I’m Alison Pena, Affluence catalyst and I’m the social media business hour. I’m really excited to be here because what I’m going to teach you tonight is how to unlock your own affluence code with social media to make your business congruent with who you are so that you make more money, get better clients and have the life and lifestyle you desire.

Woman:              In business and _____00:26 must include social media. Perhaps you find it a bit confusing, even frustrating but you have no idea how to make it work for your business. Fear not. We interview some of the best social media experts in business who will share their experiences, ideas and knowledge plus offer tips and tricks to make using social media a breeze. Leverage the power of social media and grow your business now. Welcome to social media business hour with your host Nile Nickel.

Jordan:                 Hello and thank you again for joining us. This is Nile’s trusty sidekick and cohost Jordan and I’d like to take a moment to share with you how you could benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might the most cost effective and time effective way to get your business real results. That’s not to mention much of what you can do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did.

Nile:                      Hey and welcome back to this show. I’m excited for our guest tonight and I’m really excited because our guest gave a little bit of a tease at the beginning of the show. I was concerned Jordan.

Jordan:                 You?

Nile:                      I heard emergency vehicles. I thought maybe they were coming to take our guest away.

Jordan:                 No, they were announcing the incredible guest that we -- she had -- I think it was a police escort. That’s what I think it was.

Nile:                      It was a beginning of a parade. I’m just telling you. But Alison talks about how does money define and narrow or expand our view of what’s possible for us. Alison Pena grew up rubbing elbows with millionaires. That’s a good way to learn about millionaires. And she saw that limitless -- what was that word? She saw that limitless opportunity and limitless -- I’m having trouble with that word.

Jordan:                 You’ll get there. By the end of the show you’ll get there.

Nile:                      At least it’s a _____11:17 path. Inside joke here. She saw that limitless opportunity and limitless possibility aren’t just about money but affluence and affluence is seeing all the possibilities around you and having the faith, the confidence and skills to go after them. This is just so valuable and insightful and it’s what so many people struggle with, that mindset so I am really excited tonight as we get into this and by the way the myth is that affluence is just for the lucky or the rich. Alison consults with entrepreneurs and businesses unlocking their affluence code mindset and actionable strategies for sustainable influence. Boy, I know what those sirens were for Jordan. They were for me because Alison’s even laughing at me already.

Jordan:                 Coming to take you away?

Nile:                      They’re coming to take me away and our listeners know that when I flub the flubs are there for all of us to make fun of and enjoy so they’re there for prosperity sake. Alison, welcome.

Alison:                  Thank you so much.

Nile:                      That is quite a powerful introduction you have.

Alison:                  Thank you. It’s true.

Nile:                      And well that’s the whole point. You’ve got a lot of really great stuff here and I’m curious. Because you obviously had the opportunity to sort of take what you’ve learned in the environment that you grew up in and just make yourself a better life but you’re sharing it with other people. What motivated you to do that?

Alison:                  Well, one of the things I saw growing up was that people struggle. So, my definition of affluence is a little different than most people’s. So, for most people affluence is making lots of money. The problem is that that is not what everybody wants. So, we’re sort of going after something that we don’t actually want so there’s some people who might want five homes around the world and there’s some people who might want a very small carbon footprint.

Nile:                      True.

Alison:                  Right? So, if we say we all want the same thing it’s just a lie and so what I started to do is I started to unlock affluence for people so I started to figure out okay. What does this particular person really want in their life? What do they want their business to be like? What do they want their lifestyle to be like and then how do we close the gap between what they have and what they want and I call it unlocking the affluence code because anyone can do it. If you look out in the world there are millions of possibilities and social media is such a brilliant example. We have the possibility as small businesses to compete with anybody through social media because if you tap into an audience and let’s say that audience is a 100000 people on social media that’s enough to run a small business and to make it really profitable. And so affluence got much easier once the internet and social media and all the different ways that we connect online as well as offline came into being.

Nile:                      And quick question for you. Do you see that most people -- and I’m going to take a divergent path here most likely. Do you see that most people tie together affluence and money? I mean, is that sort of the direct correlation you see most people use in their definition?

Alison:                  Absolutely. So, money is the first place that we typically struggle and suffer and so money is the one that has the loudest call and it solves some stuff, right, but it doesn’t solve everything. So, affluence is money first but it also includes time and health and relationships. All of that. Because if we’re missing satisfaction in those areas then our lifestyle is maybe not what we desire it to be. And our lifestyle is fueled by the money we make.

Nile:                      Do you find that some people -- and I’m questioning this for my own benefit. That some people find that having a better relationship or maybe even more relationships is more part of their affluence currency than money is?

Alison:                  For some people that’s absolutely true and so for those people going for huge amounts of money is not congruent with what affluence is for them.

Nile:                      In fact do you find some people that might find that at least in their mindset that they can’t have both of those things?

Alison:                  Well, that is something I encounter a lot. People say that they can have either love or money and that’s not my experience. True affluence is both.

Nile:                      And that’s sort of what I wanted to get to because I see so many people whether they’re building a business, they have a business and they’re talking about the conflict between their business and their relationships and that seems to be a balance issues and true affluence, at least as I see it and love what you’d have to think about it is really where you’re living in a moment or a place of contentment and fulfilment.

Alison:                  Yeah.

Nile:                      In fact, I like this slogan you have. Affluence starts with you because it really goes with what your desires are.

Alison:                  Exactly, exactly. I had a brief conversation with a guy who’s amazing at doing content creation, helping his clients do content creation and in 10 minutes one of the things I said to him was just find what you love and go do it. And so he wrote me later and he said it was like I gave him a lightning bolt full of permission. And I loved that.

Nile:                      That makes perfect sense too.

Alison:                  Yeah.

Nile:                      So, as you start down this -- you’re clearly dealing -- at least I think. Please put me on the right path here. You’re dealing with a lot of mindset issues if not almost exclusively mindset issues to start with. Is that a fair statement?

Alison:                  Yeah, the first step to affluence is clarity.

Nile:                      Okay.

Alison:                  So, until we know who we are and what we want, until we actually identify what the gap is between what we have and what we desire we can't close that gap.

Nile:                      Yeah, that’s a fair statement.

Alison:                  And it starts from who are we, what do we want. So, that’s sort of where I begin and that’s a mindset thing and then we move into strategy because once you know who you are and what you want then you can say okay. Well, then strategically how do I deliver on that and how do I get there?

Nile:                      Now, how do you start that process with people that come to you, your clients? Because it seems like -- you just made a very simple statement but for so many people that is just an extremely difficult process.

Alison:                  Well, I have a really, really simple methodology that I take people through and I work with an affluence wheel. The affluence wheel has three sort of types of people and these people, they -- each person has all three but what works for one doesn’t work for another. So, I’ll tell you in about two minutes what these are.

Nile:                      Okay.

Alison:                  So, there are purpose people. Purpose is the most understood. Purpose people exist really well in structures, they do well in corporations and purpose people are about what do I do, how am I delivering it and what am I getting paid? So, it’s a very pragmatic and practical type of person. Second is love. Love people -- oh, and purpose people thrive when their work’s going well but they tend to find love a bit of a distraction at times. So, sometimes their balance there goes off. Second is love. Love people are all about their one on one connections. When those are going well everything else goes well. They tend to struggle with making money. They tend to provide amazing customer experiences but strategies that will work for a purpose person will not work for a love person. They just won't make sense to them. And the third is charity. Charity people are about community. So, they see the world as an ecosystem and they’re looking for how can they make their community and their world thrive. Love people struggle to make money unless they translate the dollars into experiences because that’s how they understand money. Charity people struggle to make money because money just for themselves alone makes no sense to them. When they work towards creating a huge overflow so that they can be philanthropic then they make lots of money. So, every single kind of person can make money and make money in amazing ways once they figure out who they are and how they work best.

Nile:                      As you’re describing that I could absolutely see -- I mean, just from this simple description that you’ve given; each of those type people in my life and I could start putting the list together. That’s really amazing because the way that you sort of laid out the personality traits that go with the label that we’ve given them here purpose, people love people and charity people. And it makes sense.

Alison:                  Yeah. and then when you -- when I keep working with this I can show people how to leverage who they are into actionable strategies that will really work for them and also how to leverage into their relationships, into the clients that they chose and how they interact with them because you’ll get different outcomes and different results depending on what the people you’re interacting with are. It’s very cool because there’s no process to it. It’s three different perspectives and everybody can use all of them.

Nile:                      No, that makes perfect sense. Now, I’m curious about this because obviously we talk about relationship strategies and the communication and the message that we give in our businesses and in our marketing and so on and so forth. I would expect that you would communicate very differently with each of these types of people that you’re engaging with as well. Now --

Alison:                  Absolutely.

Nile:                      Is that something that you deal with at all because I know you talked about the social media portion of what you’re doing and we haven’t even got there yet. But I would think that those are very, very different messages to engage depending on where they’re at.

Alison:                  Yeah. what’s happened is that I can very, very quickly identify what people’s -- what the configuration of types any person is and the fascinating thing is that with that really short description that I gave you pretty much everyone goes oh, yeah. I’m this. And they just know. And there’s this feeling, huge feeling of relief. Oh, my gosh. I was trying to do something as -- like a purpose person and I’m a love person so it just didn’t work for me but there’s nothing wrong with me so there is a real serenity to just stepping into these and then what happens is as people -- so, my website, the first thing my website says is affluence starts with us. So, then when you’re making decisions from who you are congruent with that then all the choices are easy.

Nile:                      No, that makes perfect, perfect sense. I’m coming back to I guess how you got started because I’m really trying to put some things together here. You hung around with a lot of millionaires and you saw some different things that were going on. I think what you’re talking about here and what you’ve developed is just so powerful. I’m curious about what the process was, how you discovered this. I mean, is that a fair question?

Alison:                  Absolutely, absolutely. I have a simple and a not simple answer. So, I’ve been called why since I was six. I just have looked at the world very differently and been sort of fascinated with distinctions and so what I did was I looked at all these millionaires I was around and then when I was 15 I met a man who is to this day the smartest man I know and he lived up in East Harlem and he showed me this whole other world of amazing people and living in my world the peculiar thing about growing up the way that I grew up was that I didn’t actually know that anyone lived another way than the way that I lived which was ballroom dancing classes and trips to Europe and all of that. This is not typical but I thought it was because I didn’t know anyone else and I was unhappy because I thought there must be more to it than people who are all the same as me. And then I was so -- someone asked me recently what was my experience when I met -- when I started going up into Harlem and into East Harlem and meeting people who were not like the people that I was around all the time and the thing that I said was I had a sensation of fear and wonder. And that’s really driven this because I think that everybody should have access to being able to become affluent if they choose to do so and if you look at Oprah, Oprah started with very little and she’s a multimillionaire and then you look at lottery winners and lottery winners very often wind up more destitute than when they won the lottery and the problem is that their internal real estate did not get built up to the level of their new bank account. So, anyone who can do that can be affluent and that’s a mindset and a set of skills.

Nile:                      I -- what I’m hearing here is you’d obviously learned a pattern and sort of what you thought was the norm and it was stepping outside of your comfort zone that allowed you to grow and expand and see so many possibilities beyond what you knew existed.

Alison:                  Yes. That was the great, great gift because I could not see any distinction outside of what I knew until I met people who lived outside of what I knew.

Nile:                      I think that’s such a powerful message and I like to refer to certain moments as golden nuggets. Some people like to call them A-HA moments but I think that’s a golden nugget because so many times we get stuck in a comfort zone and we don’t understand the world outside of our comfort zone and it’s uncomfortable by definition to step outside of our comfort zone and we don’t like to do it but that’s where all growth, all expansion and I’m even going to use another word here. People are going to put dollars to it but I’m going to say all profit comes from. It’s when --

Alison:                  Absolutely.

Nile:                      It’s when we gain something that is beyond what we invested. Like we make a profit there. And that could be from our knowledge base, from new experiences we learned and all of that. So, I think I’m more connected to where -- what your motivation was and how you developed this. You certainly shared what you do and how you do it with people. One of the things that I was fascinated with was on your blog you talk about energy and time and I’m really fascinated about this concept of using energy to expand or contract time. So, I want to know more about that. Can you tell me?

Alison:                  Absolutely. So, what we typically do is we set goals and we set them way out there. So, we set an annual goal or a quarterly goal and we don’t break it up to leverage the energy that’s in each step so we organically have energetic boosts that we can give ourselves if we break down our goals into smaller steps and it’s different for everybody. So, for example, when I babysit my nephews they have different ways of doing homework. One kid can go all the way through until he’s done. The other kid can go for an hour and a half and then he has to stop because after that it’s a law of diminishing returns and we’re like this in our businesses. We set our goals way out there and then we reach something and we say oh, but we still have this to go and so we don’t leverage and appreciate how far we’ve come so that we can launch off to the next one. What happens when we do that, when we work with our own energy and how we interact with the world organically is that we’re much more efficient and effective. So, there’s this expression. Time flies when you’re having fun. It’s true because we actually test our time so Madeline Langle had an example where the shortest distance between two points is a straight line but imagine that you’re an ant and you have a string between your fingers and you put your fingers together. Then it’s not the straight line. You actually shortened the distance. That’s what we do when we pay attention energetically to what fuels us and what drains us. Does that help?

Nile:                      I think I could get a bit of that concept. I appreciate that. Well, you also write. We read some of this stuff and you write about entrepreneurs who love themselves, they’re comfortable in their body and when that happens they’re more likely to seek out speaking engagements. What’s with that relationship there? I’m confused.

Alison:                  Well, what I’d like to do is actually give a social media example.

Nile:                      Absolutely. That’s great. This is where we get to social media.

Alison:                  Yeah. So, I have had a love/hate relationship with social media. There is so much out there and there’s --

Nile:                      That’s okay. We do too.

Alison:                  There -- it’s sort of for me an experience of connect and disconnect at the same time and so the question is how do you leverage it to connect. Connect online and connect offline and then people become quiet. So, I decided to do a little experiment called hash tag 30 days of vulnerability and I did it in this secret group because I never intended for this thing to really see the light of day. And I wrote about everything and I wrote personal things and I wrote things that -- mistakes I made in business and with money and I’m an affluence catalyst so that’s embarrassing. I wrote things that I thought would absolutely blow up my business and I did it anyway. And the name of the game was Rene Brown lied. So, power of vulnerability. I thought she lied. What I found was as I told stories people came out of woodwork with the stories that resonated for them. And I started getting this viral following for this 30 days of vulnerability and then other people started doing it too but it was fascinating that especially in the things that I was most frightened to say those were the things that people really responded to and those were the things that had people say hey, I want to work with you. And especially the things that -- I’m like if I say this my business is going to blow up and not in a good way. So, I told my stories about my family, I told stories about struggles, I told stories about some real estate disasters I had. All kinds of different things. And people wrote in with theirs and for me that is the huge, huge power of social media and affluence the way that I do it because what I was doing was I was being congruent with my brand through stories.

Nile:                      Now, that -- I’m so with you on that because I know -- and it’s amazing to me. I share certain stories on my social media and it’s not necessarily about my business or anything else but it’s real. Some of the emotional things you’re going through and every time that happens I get a much higher level engagement. Now, obviously that’s not necessarily my motivation. However, I do make that observation. So, I think that’s important and we’ve all heard that being transparent on social media is key to engagement and I think the journey that you just talked about and you discussed is such a beautiful and perfect illustration of that.

Alison:                  Yeah. It was really fascinating to me because I would sort of -- and -- so, it was 30 days of vulnerability and then the ninth day I wasn’t paying attention and it went on my personal page and I almost panicked. I mean, I lost my breath, I had to put my head between my legs, I was terrified and I got two likes in two seconds so I left it up.

Nile:                      I’m amazed but I’m not amazed at the same time because I know that’s what happened.

Alison:                  Yeah.

Nile:                      I see my sidekick trying to speak up.

Alison:                  I’ve got a question for you Alison.

Nile:                      Sure.

Jordan:                 I’d like to just kind of bring this a little bit full circle and say that I’d like to know what kind of leading indicators you use to see what people are struggling with when they are having a problem and -- or you know that they’re just not happy with doing what they’re really doing. How do you use that -- how do you share with them how they can do a self-assessment so to speak. I mean, I often say if it’s not effortless and easy, if you’re miserable doing it that’s a good indicator but that doesn’t always work with people.

Alison:                  Yeah. There are a couple of things that I do. One is that I encourage them to data mine through their history. What happens when we don’t like something or we grow to not like something is we sort of throw it all out. I hate this, this is awful, I’m out. But usually there are things that we did love. We liked the interaction with our colleagues. We didn’t like the work environment. We liked this, we don’t like that. And the more distinctions we can make the more we can calibrate ourselves more accurately towards what we want. So, that’s one thing that I do is I encourage them to look back into their history and to pick up the things that they loved and the things they didn’t love because it’s like dating, right? You go on a date and you don’t know if you’re going to like the person but there’s some things you like and some things you don’t like and if you don’t like much about the person then you take what you like and you leave what you don’t like and the next time you’re looking for more of what you like. A business is the same, a job is the same, a career is the same. The more distinctions you can make the more true you’re going to go. The second thing I do is if people have contracted to the point where they just have not seen a lot of possibilities for themselves for a while, they can't get out of the job or the business is not going so well or whatever, what I do is I encourage them to look at other people in the world, media figures or people in their industry or whatever. People that they can -- they envy or admire. And look at what that person has specifically. So, what is it? Is it the amount of money that they make? Is it the fact that -- like Richard Branson -- I’m a huge fan of Richard Branson. I mean, I don’t know anyone who isn’t but he has all these businesses and he’s always having fun and he’s a philanthropist so he’s kind of a model for me and people can do that. They can take people who are models for them and then they can go in that direction because then they have some distinctions that they’ve given up on for themselves. But if it’s out there then they can have it too. If you can see it, you can get it.

Nile:                      I like using Richard Branson for that. I don’t know Richard personally but I don’t know how many friends that I have that do and one of the observations I generally make about Richard is it seems like he never works. He’s having people to his island all the time, he’s having parties all the time, he’s getting together all the time and he’s just having fun all the time.

Alison:                  Yeah, he’s a brilliant connector and empowerer. I was interested. I read a book called Women of Brookshire Hathaway and I was interested in how Warren Buffet gives these women who are a part of Brookshire Hathaway kind of their marching orders. All these different women and he basically sends a one page here’s what you need to get done this year and then he lets them do it however is right for them. He doesn’t micromanage them and they deliver and that’s cool.

Nile:                      That is cool and that’s powerful. And that’s also hard to do so kudos to Richard for that. The clock is always our curse here and we’re bumping up against it.

Alison:                  Yeah.

Nile:                      We haven’t talked a lot about your website and what you offer people and how you engage with people so I’d like to take time to say tell me a little bit about that because I know what we’re talking about is really a very foreign concept to so many of our listeners and it’s something that I suspect a number of people might like to engage with so tell us a little bit about that.

Alison:                  Yeah, so I -- my website is the affluencecode.com and there’s lots of interviews on there and blog posts on there and stuff like that and what I do is I do consulting. So, I do small calls, I do programs and glad to talk about any of that. The other thing that I’m going to be putting up probably by the time this airs is a quiz so that you can actually figure out what you are and what your configuration is. So, I’m really excited about that. That’s going to be a giveaway.

Nile:                      That’s pretty exciting too.

Alison:                  Yeah, and fun.

Nile:                      And fun. There you go. So, if they’re able to go to the affluencecode.com. Of course we share that on our show notes so you’ll find it on the show notes page. For all the people that are working out and driving as they listen like we know many of our listeners do. Then by all means go to the show notes page and you’ll find that there. But I also know that you have a mail list that you share things with people periodically and you make it real easy for people to get on that list on your website so --

Alison:                  Yes, I do.

Nile:                      I’d certainly encourage people to do that and just let me ask one more thing. Any last thoughts that you might have to share with the listeners?

Alison:                  Yeah, the key to -- one of the biggest keys to affluence is to find a way to expand and see possibilities when we’ve gotten knocked down. So, how do you do that? When we have a setback in business what we tend to do is we tend to do less, reach for less and that’s just the moment to look for more, to actually look for -- okay. Well, this is a setback so perhaps this is a clue that I’m meant to be going in a different direction and actually look out at the possibilities. What’s there or is that a different tack because everything that happens to us is a clue. It’s kind of a directional and if we look at it right that instead of a breakdown or a setback then we can expand our universe and expand our possibilities in a way that’s quite, quite magical. So, just very quickly. I was talking to a client and she both does copywriting and is working with a health program as a mentor and so we had a discussion about how those two interests could cross pollinate. So, very often we split up our work life and our regular life and in fact we can leverage everything into clients or into friendship relationships if we just expand into the possibilities that are already there. Is that clear?

Nile:                      Yeah, that made perfect sense. There is one other question I’d like to ask.

Alison:                  Okay.

Nile:                      I know that we all do lots of different seminars throughout the year and yeah. I’m just curious what sort of seminars you attend and what are some of the exciting ones that you’re looking forward to coming up?

Alison:                  BlogHer is one. It’s going to be in New York this year. The podcast one that happens down in Texas.

Nile:                      The podcast movement.

Alison:                  Yeah. Podcast movement. And there’s one called emerging women that’s going to be in San Francisco this year so I really vary. There’s another called Opel Net that’s financial services women that I look forward to attending so I attend both education conferences and meetings and also industry specific ones.

Nile:                      Well, I know podcast movement is one that a lot of podcasters will be at. I’ll be there along with my wife who’s also a podcaster and so we’ll definitely look forward to seeing you there but the reason I asked that question is it’s so critical. We talked about getting out of our comfort zone and it’s so critical with you and your business to step out and go to conferences and go to some things that will expand your view of the world and maybe give you some new and different ideas, fresh air into your business and I like to ask guests what they do and what they’re doing because I think it lets people know not only do we do these things but we attend the seminars related to them. It’s just like I haven’t asked you the question but I know most successful people, not only do they provide coaching but they also have coaches.

Alison:                  Absolutely.

Nile:                      And it just goes part and parcel with growing your business so I didn’t ask that other question but you just sort of affirmed it and it’s a good thing for all of us to remember.

Alison:                  Yeah. It’s a matter of we’re worth investing in.

Nile:                      Absolutely. In fact that’s the best place to invest first.

Alison:                  Absolutely.

Nile:                      Well, listen --

Alison:                  And it leverages the success and the profitability of our businesses when we do.

Nile:                      Absolutely. Well, I want to take a moment and thank you for joining us but I want to thank the listeners for joining us as well with the social media business hour. Hopefully you’ve learned at least a few new ideas or concepts. Maybe you were just reminded of a few things that you already know but you haven’t been doing to improve or grow your business. My desire is that you take just one of the things that you learned or were reminded of today and you apply it to your business or your life this week. We know that a small change can make a big difference and I’m committed to bringing you at least one new idea each week that you could implement. So, go back and listen. Maybe you’ve got notes. Identify just one small change that you can make to your business and see what a big difference it can make for you. So, until next week, this is Nile Nickel. Now, go make it happen.

Woman:              Social media business hour is powered by linkedinfocus.com. For show notes, updates and to pick up the latest tips and tricks head over to socialmediabusinesshour.com. Until next time, thanks for listening.