135 – The Ultimate, Proven System For Twitter Marketing That Makes Twitter Your Sales Generating Hero With Aj Amyx

1.smbh-AJ Amyx

NOW TO LISTEN

He is the #TwitterRockstar. AJ rocks when it comes Twitter Marketing for business. He teaches business executives, small business owners and marketing professionals how to use Twitter to market their business online to generate more leads and make more money.

AJ is the creator of the online course Tweet Like a Rockstar, the author of the upcoming book, the Movement Marketing Manifesto and host of AMYX TV. Some people say he’s a business coach, smart marketer, consultant, brother and free spirit.

At his core, he just wants to help people create a business and life they love and make a difference in the world – since that is what he does every day.

How To Tweet Like A Rock Star In 140 Characters

In this age of technology, everything is moving toward the Internet. Reading newspapers has turned to blogging, and blogging has turned to microblogging. One of the most famous microblogging websites is Twitter and it doubles as a form of social networking. When a person blogs, they can insert visible pictures and videos.

They can also type as many words as they want. There is no limit. However, Twitter has a limit and it’s 140 characters.

You might think this is inconvenient because you have to click a link and go to a separate web page to see pictures or videos but just consider this: Twitter has a limit so there is not a lot of searching involved. People post their juiciest information right there in 140 characters and you get to choose whether or not you want to see more.

Though it is still unclear as to “when” or “how much more”, Twitter plans to go beyond its 140 character limit to allow sharing longer tweets and attract more users.  However, there is a great argument for sticking to 140 characters.

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Why we should stick to 140 characters, regardless of what Twitter increases the limit to?
  • Increase your ability to communicate directly as you really need to be straight to the point.
  • You should to speak in sound bites, condense your ideas, shorten your words and really get at the point you’re trying to make.
  • It will force you to think about what you’re going to say and get at the heart of the matter, rather than writing two or three paragraphs before you get to the point.

How do you learn to tweet in 140 characters? Try this, tweet like you’re sending a quick “straight to the point” text message to a friend.

“A business without Twitter is like an airplane without wings”
– Aj Amyx -

How To Use Twitter As A Testing Ground For Engagement

Twitter is a beautiful place to start your testing.  Testing your messages, your ideas and your audience to see what they respond to.

It’s such a shame that so many people make the mistake of putting all of their time and energy into creating amazing content.  They spend their time building content with podcasts, written word on a blog or creating videos on YouTube and then, when that valuable content has been created, they promote these activities in just one tweet and that’s it.  Instead, you should consider using Twitter a testing ground, finding out what’s working and what’s not.  What people respond to and what they don’t.

Once you’ve figured out what’s working, you should continue tweeting that for the next two, three, even four weeks or sometimes months.  You might continue on even for years as long as it’s relevant content.  As long as it keeps working, getting you the results you’re looking for, then you should keep tweeting.

Use tweets that captures attention. Tweets that pull your followers into your website and landing pages. Use the test results to increase your engagement and use Twitter as the best way to connect with an individual or entire audience.  Build some rapport with them and then direct them to the next step you want them to take, which may be email, phone call, Facebook, blog post, etc.

If your business has been around for a long time, 
then you must be doing something right.  
Why not let others glean from your knowledge and experience?  
Give everyone an opportunity to learn from you.” 
– Aj Amyx  

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Use Twitter To Create An Unfair Advantage For Yourself

Twitter has a handful of potential advantages just waiting for you to use.

Here are 6 basic steps for leveraging Twitter:
  • PROFILE PICTURE – Do not use a logo. Remember, people want to connect with some one.
    If you run a company and you have a logo, before using your company logo figure out if what your goals are as they relate to Twitter.  Do you want to have your Twitter profile picture be a logo for customer service?  If your goal is to promote content, then find somebody who will be the face of your company if it’s not you.
“People want to connect with people”
-AJ Amyx_
  • Be willing to have a personal profile picture in Twitter. It increases your click through rate and also increases your ability to gain new targeted followers. Like in any other social media channel, people will always look at your headshot first.  They will almost always look at your eyes to judge for themselves, if rapport and a connection can be built with you.
  • ROCKING BIOGRAPHY WITH A POWER STATEMENT Rock your bio by giving out three to four years information of your past (personal, business or both). Have a call to action:  Including a power statement about how you can help and about the results you can offer them. Include a link leading to your landing page, an opt-in offer or a lead magnet congruent with your power statement.  It’s important to allow people to give you their information to connect with you.
  • COVER PHOTO  Twitter will tell you to design a cover photo 1500×500 pixels. Do not follow this advice, unless it’s alright with you to have a blurry, pixilated image that makes you look like an amateur. Design your cover photo with a plan.  Make it 3000 (W) x1000 (H) pixels, since your cover photo should scream you or your company.  Treat it like a virtual billboard that promotes you, your position and your business.
  • DICTATE YOUR TWEETS  Try this one: Create a spreadsheet for scheduling your tweets. This could include tweets that link to your blog posts, sharing third party content, retweeting leaders in your industry, sharing statistics, inspirational thoughts and even videos or images. Just make sure to be mindful of what is the stance you’re taking on each tweet.  Schedule them at least nine times a day.
  • PLAY THE “FOLLOW GAME” Identify at least 5 authors, speakers and thought leaders within your industry. If these influencers have a product or service similar to yours and they already have people following them, then it’s more likely their followers might also like what you offer. Set a time, 15 minutes a day, four days a week and search for these leaders.  Follow them, introduce yourself and let them see you are a person with similar objectives as their goals.  They are more likely to follow you back and before you know it, your network will start really taking off.

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Biggest Twitter Mistake You Don’t Want To Make

Sometimes the best way to learn what to do is to learn what not to do. If your goal is to rock your company’s tweets every day, Twitter can help you.  Just don’t find yourself trending for the wrong reasons.  Tweet smart and avoid the following:

  • Saying “Thanks for Following” as a response when someone followed you or followed you back.
  • Responding to “Thanks for following” by saying “You’re Welcome”

Just a piece of advice, rather than using these default responses, start a great conversation and learn a little bit more about the person who followed you (or you followed back).  Grab the opportunity to have an epic conversation with great people.

  • Avoid basic marketing stuff on your biography like using random information, words and hashtags. That type of generic stuff doesn’t offer any details about who you are and why they should follow you, your goal should be to get people want to know more about you.
“A Personal connection is a huge factor for people
Most business owners are busy figuring out how to mass communicate
while forgetting about how important a personal relationship is” 
– AJ Amyx -

3 Big Secrets For Standing Out Online

Can your followers distinguish you from the competition? When you post content to social networks, are you easily identifiable? Whether you’re an entrepreneur or small business owner, finding your voice online can feel overwhelming sometimes.

Below you will find the top 3 ways that will help you “Own” your industry or niche and stand out online.
  • Know yourself and your market Know what you stand for and allow your content, tweets and posts to revolve around it. Aim for consistency and run your social media system like a machine.
  • Systematize everything Once you have a working strategy, stick to it.
  • Get back to basics Engage with your audience by having real conversations. Make that impression great impression.

SHOW

Click Here To Read The Full Transcript Of The Show +

AJ:                  Hey, this is AJ Amyx and we’re listening to the social media business hour and in this episode we’ll be talking about the proven Twitter marketing plan. The proven system for generating leads and sales within only 30 minutes a day.

Woman:          Are you in business or thinking about starting a new business and could do with a bit of help and guidance when it comes to social media? Then you’re in the right place. Social media can seem daunting and even frustrating but it doesn’t have to be. That is why we offer insights and experience from social media experts from around the world. Discover tips, tricks and information that will help you leverage the power of social media so you can start growing your business today. Welcome to social media business hour with your host Nile Nickel.

Jordan:            All right Nile. I think it’s time for another social media marketing moment. Do me a favor. Talk to me about key words in Linked In.

Nile:                Linked In is a very high authority site. In fact most people say it’s the fourth highest site for authority that you could go to. Well, you’ve got your own personal webpage on that and as everybody knows in webpage strategies you want key words so that when people search those key words anywhere on the internet you’re found or Linked In because of its high authority transfers all of that authority to you so if you take your profile, you key word optimize it making sure you use key words that users are using to search for you. Not the ones you like. You’re going to get tremendous results.

Jordan:            Thanks Nile. For more tips just like that join us at linkedinfocus.com, sign up for more tips and tricks. You’ll be glad you did.

Nile:                Hey, welcome back to the show. We haven’t talked a great deal about Twitter on our show and tonight’s going to be one of those Twitter nights. I’m a little bit excited about it. Twitter has changed a lot recently and I expect in the New Year here we’re going to see a lot more new things out of Twitter and tonight we have AJ Amyx. Did I get that right AJ?

AJ:                  You got it right man. You totally got it right.

Nile:                Because when I look at that I absolutely want to mispronounce it. I could tell you. I worked on it today so -- anyway, AJ is the Twitter rock star. As a matter of fact you could see him at #twitterrockstar but AJ rocks it when it comes to Twitter marketing. He is on top of it and so if you’re looking at some Twitter marketing strategies for your business you definitely want to listen tonight. He teaches business executives, small business owners and marketing professionals how to use Twitter to market their business online, to generate more leads and make more money. That took my breath away AJ.

AJ:                  Maybe shorten that down. Maybe it’s a bit long.

Nile:                Well, AJ is the creator of the online course. You heard it in the tease. Tweet like a rock star. The author of the upcoming book. In fact, when’s the book due out because by the time we air the book may be out.

AJ:                  It will not be out in February so the god honest truth is the book is stewing, right. Like I could sit down, I could crank out a book but to me creating a really epic book is like creating your great record. Like you have to like sit with the material just a little bit so you can create a great experience for the reader and it’s one of those things that just kind of happens. Like you have to be disciplined of course to do the work but at the same time allow it to kind of like flow through you so I’m still wrapping my mind around the topics and really don’t even have a release date for it but it will be released.

Nile:                Man, I know that you could rock it by February. I’m just saying. Anyway, AJ’s also the host of Amyx TV. Some people say he’s a business coach. Some people say he’s the smart marketer. Some people say he’s a consultant but whatever he is he’s definitely a free spirit. So happy to have you with us tonight AJ and I am actually ready just to jump into this. But before we do give us some details of what Twitter’s done in the past year or so.

AJ:                  For me personally man, it grows my list every single day. So, it’s generating leads. And more importantly it’s been able to expand my network. I’m speaking at creative live by the time this airs. I’ve already spoken at creative live here this past -- in 2015 in November. I spoke at creative live with like all of the leaders in social media and I made a lot of the connections and continue to have and befriend these people just using Twitter by sending direct messages and liking their tweets since it’s a like now. Not a favor. We actually have a heart. Liking their tweets and mentioning at, replying and just really using Twitter as a way to hop into conversations with them to then take it to Skype where we can talk to each other or if they’re local we can meet in the different cities so it’s a beautiful tool for that for me.

Nile:                Oh, outstanding. One of the things that you said that I find interesting is you use it to expand your network. Most people don’t think about Twitter as a way to expand their network. Maybe to grow their list but expand your network.

AJ:                  This is what I like man. Like I’m all about relationships because relationships are the thing that move the needles in our lives and in our businesses, right. Like having one relationship can open you up -- open like a single door to a whole vast new world that you can't even fathom and Twitter has no barrier of entry. I mean, like if you read their mission statement it’s like we pretty much -- we want to equip you with the ability to communicate and share your message without having barriers. That’s kind of me paraphrasing it but it’s pretty close, right.

Nile:                I think that’s spot on so I think you go it.

AJ:                  And so that’s the beauty of this. Like if I wanted to connect with my hommie Sue B Zimmerman like she runs her Twitter account and so I’m just like if I send her at reply, if she responds and we can connect -- and a lot of people -- I get -- dude, I get so many direct messages. It’s insane. They’re like hey, thanks for following me. Go buy my stuff or go connect with me here or go do this. I’m like I don’t even know you. Why in the world would I do that? But if they would get strategic and they would understand and take this pause for a second and be like well, how would I connect with somebody like in the flesh? Like at an event. Like what would I say, how would I introduce myself? You’d like literally say hey, I’m AJ. I saw you across the room and for whatever reason I just felt like I needed to come talk to you. What do you do? What do you got going on? Are you married, not married, do you have kids, what do you guys do for fun? Like that’s the type of conversations that you can have with Twitter if we allow ourselves to have that and if so man -- dude, the networking opportunity is tremendous.

Nile:                And we’re doing this currently at a 140 characters at a time. Now, direct messages --

AJ:                  Direct messages, they don’t have a character limit anymore.

Nile:                Longer today.

AJ:                  Yeah.

Nile:                Do you see tweets getting outside of that 140 character limit any time soon?

AJ:                  Man, there’s talks about it, right. There’s talks about it. I personally hope they don’t. Personally. I really feel like making yourself write in 140 characters actually increases your ability to communicate, right, because you have to be on point, you have to speak in sound bites essentially and it’s the same thing like one of the ways people are always like well, how do you learn how to tweet in 140 characters? I’m like okay. Well, you’ve written this thing. Now if you were going to text message it to your friend, how would you text it to them? Not with short language but how would you reword this paragraph to be in 140 characters? And pretty much anybody who wants to understand that go oh, I would say it this way. It’s the same thing with Twitter, right. It’s just allowing us to have these really short sound bites.

Nile:                You almost write in headlines really. I hate to say you write in headlines but that’s almost what you do because seven to 10 maybe a little bit more but you’re not going to do too many words.

AJ:                  Exactly. And one of the things I love is when you go to the grocery store you know you have these magazines, right. Usually on the left or right hand side as you’re checking out there at the grocery store and these magazines have been in print for 30, 40, 50, 60, 70 years or so, right, and they’re using headlines to capture attention and that’s the deal with Twitter. It’s like use the tweets to capture the attention to them. Pull them to your home, right, your website. You’re bringing traffic from Twitter to your home or you’re using it as a way to connect with an individual, build some rapport and then point them to the next step which may be email, maybe it’s a phone call, maybe it’s Facebook, maybe it’s a blog post. It just depends on the goal there but Twitter is just like the connection point. That’s the beauty of it.

Nile:                Absolutely. One of the things that you mentioned and I’m glad you did because so many people look at those magazines on the left or right hand side or in an aggressive marketing supermarket, both sides and those headlines, like you said, they’ve been using roughly the same headlines for 50, 60, 70 years or more. The only thing that’s changed are some of the key words and the thing about it is people, they’re still drawn in by them and there’s a valuable lesson there so I really like that comment and it's a good way to direct people back to some of those magazines while they’re in the checkout line and can't do much else other than look at the headlines.

AJ:                  Yeah. Yeah, and I always tell my students. I’m like pay attention. Like are they using question marks? Are they sure? Are they -- do they have verbs, do they have nouns, like are they statements, like how are they grabbing attention? Because these people have spent millions and millions and millions of dollars and their job is to get people’s attention and get eyeballs, right? So, if they’re still in business which they are because they’ve been around for so long they’re doing something right so to be able to glean from that knowledge, it’s a beautiful opportunity to learn how to start crafting things.

Nile:                One of my favorite magazines in all seriousness for that is like the National Inquirer.

AJ:                  I always use that example.

Nile:                And there’s two or three like it but their headlines are so bizarre but everybody looks. Everybody looks and there’s power there. There really is and so -- and the little thing I like about it is most of them are not grammatically correct. They’re not full sentences or anything else but they get your attention. They did their job.

AJ:                  Yeah. And one of the things that Tom Scott -- he loved making things tangible takeaways, action oriented results driven. And for those that are publishing content in the world, just because your blog has a title doesn’t mean that you have to use that title in every single tweet. One of the things me and my team do is every time we release a piece of content is we create five -- at least five. Multiple times it’s more but at least five different variations of the headline. Changing different words, trying questions that have nothing to do necessarily with like the exact title. They’re literally just different headlines. We tweet them out on the same day, throughout the day and then we test to see -- and monitor which one gets the most clicks. And then once we know which one gets the most clicks that is the tweet that we ship, right. And we could even go back into the blog post if we wanted to and then tweak the headline of the blog post because we know which one got the most attention so Twitter’s a beautiful place to start testing things and I think so many people make the mistake of putting all of this time and energy in creating these amazing pieces of content whether we’re doing this via podcast or we’re doing this via written word on a blog or we’re using video on YouTube or something of that nature and we just like promote one tweet and that’s it rather than let’s test, let’s find out what’s working and now that we know it’s working let’s continue tweeting that out for the next two, three, four weeks, sometimes months and continue on even for years as long as it’s relevant content because it’s always what’s it’s supposed to do. Generate traffic to our home, our website and that’s how we build our lists. So, I just wanted to throw some action in there for those listening.

Nile:                Well, I think that’s a great idea and you -- there’s a couple of golden nuggets there. You’re talking about testing and metrics. And the thing about Twitter and I’m sure you’ll reinforce this is you get feedback quickly. It doesn’t take long. We’re not talking about hours and days and all of that. It’s minutes.

AJ:                  Yeah, and sometimes depending on your following it can be like seconds. I mean, like you can pretty much like you said have instantaneous feedback and the cool thing with their new like -- I always call like the -- like Twitter’s engagement. I mean, their analytics, their ability to measure is they tell you how many impressions you’re getting, how many like retweets, how many favorites, how many clicks so like you said you can figure out what’s actually really working rather than just like shooting into the dark and so many people, they don’t even know that. Like just on your mobile phone there’s a little bar graph on the right hand side of the tweet. You can click the little bar graph. It’s going to pop up with your tweet and then you can see all of the tweet activity and you can see everything. How many impressions, how many total engagement, it even breaks down the engagements to saying these are retweets, this is the profile clicks. I mean, like everything so you can be like yeah. That’s the one that’s working, that’s the one -- or let me ship that one consistently.

Nile:                We’re going to take a short break but when we get back we’re going to talk about how people could get involved with Twitter because I know some of the people that listen, some of our listeners out there, they’re not on Twitter so we’re going to get them into Twitter but we’ll do it right after this short break.

Jordan:            Hey Nile, let’s take a brief break for a social media marketing moment. Why don’t you talk to me about the Linked In profile and how to engage with that? I hear you talk to people about that all the time.

Nile:                Well, I do. So many people treat their Linked In profile just like it was a resume which is the stupidest thing you could possibly do. Nobody wants to read resumes. Even the people that have to read resumes. So, what do you do to make your profile summary more engaging? You tell a story. You draw people in. and there are so many ways to tell an engaging story. Why are you passionate about something? Why would you do this if somebody wasn’t paying you to do it? Tell the story, draw them in and what you will find is they get deeper into your profile because you’ve made them say to themselves I want to know more.

Jordan:            Thanks Nile. For more tips just like that join us at linkedinfocus.com, sign up for more tips and tricks. You’ll be glad you did.

Nile:                Hey, welcome back. You’re listening to the social media business hour with Nile Nickel. We’re talking to AJ Amyx and we’re talking about Twitter and Twitter power and all things wonderful Twitter so in the last segment we talked about some generalities related to what you could do with Twitter, how you could do it and all of that but I know a lot of you haven’t used Twitter because you just simply don’t see the value of it. So, AJ, for all the people that we’ve got that aren’t on Twitter yet, give me some advice there.

AJ:                  So, there is this three step process. So, there’s power, there’s plan and there’s promotion and I always tell people you have to start with power and what I mean by that is setting up your account for success because anybody and a monkey can go sign up for an account, right. But there’s certain tweaks that you can actually create and tweak your profile to make sure that you’re going to increase the clicks to your website. That’s the whole goal. Number one is in the profile picture. Don’t use a logo. People want to connect with people so if you’re a company and you have to use a logo figure out what your goal is, right. Like are you using it for customer service, like what’s your goal? But if your goal is to promote content I would highly advise a company to find somebody in their organization that they can make the face of their company because people want to connect with people. It’s relationships, relationships, relationships and I can't preach this enough. Like be willing to have a personal profile picture. It actually does increase your click through rate and also increases your ability to gain new targeted followers actually. And a couple of things go into the profile picture which is just a good ¾ shot. It’s nice. You don’t have to spend thousands of dollars on headshots. Just your mobile phone will work great these days with the cameras but make sure people can see your eyes. Allows them to build the rapport and the connection with you fast. The second piece of this is what I talk about having a rocking bio. A rocking bio consists of like three to four years that describe you as a human being in life and in business because again, people want to connect with people and then how would I call a power statement which is I help who get what results. I help who get what result. That way people are like -- when you’re connecting with your target market they’re like man, who is this person? Oh, they can help me. Interesting. Boom. They’re going to click on a link. That’s a click through, right. People want to click through and then on your website -- this has nothing to do with Twitter but on your website your opt in offer or your lead magnet where people put in their name and their information should be congruent with your power statement so if you’re saying I help entrepreneurs and creative people use social media to get their greatest works into the world then your lead magnet should be congruent and say hey guys. Here’s how you guys can get your greatest works in the world with social media because that’s what they clicked to understand. And the third and last piece of this idea of power is having your cover photo. And your cover photo like if you go to Twitter they’re going to tell you to design this thing like 1500 pixels wide by 500 pixels wide. Do not do that unless you want like a blurry pixelated image which in my opinion screams amateur. So, don’t do that. Design over design. 3000 pixels wide by 1000 pixels tall and use that as the virtual billboard to promote you and your business and position you as a rock star. That’s the idea of power. Then the second piece of this my friend is you have to have a plan. I always tell people like getting results on Twitter and this really goes for all social in general. It’s like getting results in our body, right. Like if we want to lose weight, we want to tone up, we want to build muscle mass you can't just walk into the gym whenever you feel like it and feel like okay. Well, today I’m inspired to run on the elliptical. Let’s do that, right. And then like three days later you’re like okay, I’m inspired to go use the squat rack today. That’s a good idea. That’s what I feel like doing. Like that’s not going to work. You have to outline a plan, right. Then go into the gym and then do the work consistently and if you do that you see the results. Like within a week you see the results, you can feel the results. Within 90 days your entire life via your body has changed so Twitter’s the same way man. So, I always tell people nine times a day and create a spreadsheet that’s going to dictate the types of tweets that you’re going to push out whether you’re dropping tweets to your blog post, whether you’re sharing third party content. Whether you’re retweeting certain people within your industry, whether you’re sharing statistics, whether you’re sharing inspiration, whether you’re using video, whether you’re using images, right, and just be really mindful of like what is the stance that you stand for. Like what do you stand for and then allow all of your tweets to revolve around this stance. Just create this spreadsheet and whatever the spreadsheets says that’s the type of tweet that you create and that’s the plan. Just nine times a day push it out. And then the other thing is the promotion piece and this is a thing a lot of people don’t do, right. They put out the content and they’re waiting for people to come to them and as a result their account kind of like grows like pouring out honey out of a jar in the middle of winter. Like it’ll get there. It’s just going to take some time. So, I always tell people to play what I call the follow game which is identify five authors, speakers and thought leaders -- I think I’ve already said authors. Podcasters, associations within your industry. Find those people that are leading your industry and we could assume if this influencer has a product or service that is similar to yours and they already have people following them well, more than likely those people would probably like what you have to offer so if you actively just set a timer on your phone for 15 minutes a day, four days a week, go out and follow these people you’re actively getting you and your content and your message in front of these people so they’re going to start following you. You can start engaging with them and that’s how we can start using some engagement pieces which we can get into here a little bit Nile and which I’d love to get into to start setting up sales conversations and expanding the network. But those are three kind of crash course steps to really getting on Twitter and executing on them and actually seeing results.

Nile:                I feel like we just went through a 197 dollar course there on just setting up your Twitter account. I asked you a simple question. Man, you take off, you’re going but there was such gold in that advice that it is just powerful.

AJ:                  See, the problem with me though is I tweet so much so I can speak a whole lot with so little.

Nile:                Well, I -- that happens with my wife all the time. She’ll ask me a question and I’ll give her an answer. She says I really didn’t want to know that much about it. So, I need to get some of those yes, no answers down. Yes, dear. I’ve been working on that by the way.

AJ:                  How funny, how funny.

Nile:                So, let me ask you a question.

AJ:                  Sure.

Nile:                What are the Twitter mistakes that you see most people commit?

AJ:                  The biggest one is saying thanks for following me and that’s it. Okay? That’s it.

Nile:                You know why I’m laughing? Because if I’m going to engage with somebody it’s first off I get the regular message. The default message if you will.

AJ:                  Yes, yes.

Nile:                And then maybe you accept it and you get the thanks for following me.

AJ:                  And then they make the other mistake which is you’re welcome. I always tell stories of like this is no different than going to a Christmas party and you have these long lost cousins that you haven’t seen all year, right, and then you sit down and you grew up as like childhood friends and you used to hang out and do lots together and you’re like dude I haven’t seen you in so long. What have you been up to? And they’re like not much. And you’re like okay. Well, what have you got going on man? Like I’d love to catch up. Not much. And then you’re like finally -- you’re just like okay. Well, you’re boring. I’m going to speak with somebody that I’m actually going to have a relevant conversation with, right. That’s what we’re doing on Twitter. Why? I have no idea. Rather than using like our great conversational skillsets that we all have to learn a little bit about them. Click on the profile. If they’re an author you could be like -- and if they say thanks for following me you could respond back hey, you’re welcome. How’s promotions on your latest book going or what inspired you to write your book or tell me more about your book. Like get into epic conversations with epic people. Like that’s the biggest thing -- one of the biggest mistakes a lot of people make.

Nile:                And by the way, I see that across social media. Not just Twitter. So, that’s a great Twitter mistake but people make that same mistake all across the board.

AJ:                  Yeah, and another one man is they just use random stuff in their bio. Like just random words, random hashtags and it’s like what? Who are you? Why should I listen to you? Like basic marketing stuff. Like let the people know who you are and why they should even pay attention to you because -- just because you have a Twitter account you’re just like I tweet stuff about love. Okay. Well, how is that going to help me? Like can you help fill me in here? That would be really great. So, just make it easy man on the people that connect with you so they know why you’re paying attention to you.

Nile:                The rule that I like to preach is all you’re really trying to do in 99 percent of the cases is you want people to basically say after your message exchange, what it is, after they read your bio, they’ve looked through your profile, whatever it may be; really what you want is one thing and that is tell me more. I want to know more.

AJ:                  Exactly.

Nile:                And that goes with your tweets and your posts and everything else. Don’t try to sell a whole book there. Don’t try to do everything there. Just create some interest.

AJ:                  Yeah, and one of the things that I know is lacking on Twitter and this is like social across the board. It’s personal connection. Like as -- we’re in 2016 at the time of this episode so the thing for 2016, those that want to dominate not just on Twitter but across social, across the board are those that are willing to help to use social to create the personal connection with their audience and Twitter’s brilliant for that because like I said there’s no barrier of entry. So, if we can ask these questions like about their family. Hey, are you married, are you not married? Talk about like what do they do for fun, talk about what fires them up, what’s motivating them. Then get into like talking about what they do and then if you can help them then take it to that next level rather than rushing right into how you can help one another. Dude, personal connection is huge and people are so, so hungry for it because they’re starved of it right now. Because everybody wants to figure out how to mass communicate. And so yeah. My encouragement as we move forward is like stop with like the mass communication and figure out how to have the personal connections with people.

Nile:                Yeah, there’s nothing wrong with sometimes that mass communication. There’s a time and place for it but all of the real -- and you mentioned the world earlier. I’m saving it for the next segment by the way. You’d mentioned the word engagement. And if you really want to create engagement it’s not going to be a mass messaging. It’s going to be on that one to one conversation.

AJ:                  Yes, yes. You’re exactly right, exactly right. It can be actually. If you learn how to think through like you can actually automate essentially one engagement like as a conversation starter. And what I mean by this is like when we go to networking events, right, we all have our scripts and if you like at great sale centers, they have scripts. In fact, Sara, my fiancé and I were just talking about this on the drive home. It’s kind of weird that we’re talking about sales scripts, isn’t it? But anyway we were talking about sales scripts on the way home the other day and how she didn’t like them and how I was like I know they’re mandatory and I --

Nile:                This is a romantic conversation by the way. Just to clue everybody in.

AJ:                  And then after we kind of dialogued about it she’s like oh, I see what you’re saying. And the analogy that I gave her -- we talk in analogies all the time. Is Wolf on Wall Street, right. Like he wrote the script and handed it and said hey guys. This works. Read this. And so they had a whole call center that’s using the script and the script is like gold because they knew it works. They had the right psychology. So, I feel like there are ways to use automation on Twitter to initiate that first conversation which I’m happy to get into in the next segment but then from there then it’s kind of the free for all knowing how to ask really powerful questions to ultimately qualify and prospect.

Nile:                Well, we’ve just got so much to get to. We’ve got about a minute before our break and I’m going to ask you a question. It’s going to be a lightning round question because of our limited time but what is your secret for standing out from all of the noise online?

AJ:                  My number one secret is number one know what I stand for and allowing all of my content, my tweets, my Facebook posts etcetera to revolve around my stance and then have like consistency, consistency, consistency and for Twitter specifically running it like a machine. I mean, nine tweets a day. We’re connecting with 200ish, 300ish people a day. I mean, like it’s run like a machine. I have a -- I meet with my assistant once a week. We go over the content we’re creating for the week, what we’re promoting for the week, the concept calendar, everything. This is ran very consistently like a machine.

Nile:                That is -- you said a couple of things that are good. One of things you said in the first segment was make sure you’ve got that timer. Put that timer out there and give yourself the time. The second thing you were talking about you said run it like a machine. I’m going to change that a bit if it’s okay with you.

AJ:                  Sure, sure, sure.

Nile:                Systematize it. Make sure you’re following your system. You’ve got a strategy, follow the strategy. Don’t be varying all over the roadmap. But listen, we’ve got a whole lot more to talk about guys and we’ll do that in the next segment so join us there.

Jordan:            All right. It’s time for another social media marketing moment. Nile, do me a favor. Talk to me about headshots in Linked In. Yeah, I hear you talking to people about that all the time.

Nile:                Well, one thing that’s so funny is so many people don’t take that headshot seriously. They’ve got their arm around somebody that’s not in the picture or they’re deep in the background you could barely see who they are. Want to know an interesting fact? People that look at your Linked In profile spend 80 percent of their time looking at your profile, looking at your headshot. Why is that? It’s because people like to look into your eye. They feel if they look into your eye that they could see what you’re about. They get an understanding of who you are and that’s important before they move anywhere else.

Jordan:            Another great pearl of wisdom. Thanks Nile. For more just like that join us at linkedinfocus.com, sign up. You’ll be glad you did.

Nile:                Hey, welcome back to the social media business hour. We’ve been talking to truly the Twitter rock star so I know that’s a hashtag that goes with you AJ but I’m sold now. I’m -- so AJ Amyx, we’ve been talking about the power of Twitter and all things wonderful Twitter. If you’re just joining us make sure you go back and listen to the first two segments of the show. Of course after the different news, different news. And of course, I’ll get corrected. My wife will correct me. It’s the weird ass news segment. So, after you get through that segment jump into the two segments and listen to that but we’ve got a whole lot to talk about it -- to talk about yet. I know we won't get through it all but one of the things that we’ve talked about in the last two segments AJ has been engagement and I know just from the conversation thus far you and I both believe that engagement is so critical. Talk a little bit about what you do to not only create that but it’s not something that you create and you’ve got. It’s something you have to maintain. So, give us some ideas there.

AJ:                  Sure. So, one of the things is -- that I do. When people connect to me on Twitter it’s like I just _____41:50 notifications. I’m on my smartphone right now and so I can see people who have retweeted me, right. So, here’s a person named Candy. I click on Candy’s profile and I can -- she -- see that she’s an accountability powerhouse, she’s a coach, she’s an author, she’s a speaker and so -- and I can also kind of see her vibe with her colors and how she dresses and if I wanted to take it a step further I would go to her website and be probably like oh, this takes so much time. But if you’re just getting started like it’s okay. Like what else do you have to do if you’re serious about using the platform so you use to prospecting, get into what they’ve got going on, right. And then I would just briefly connect with her. I also see she’s from Austin. I’m from Dallas. So, rather than just her -- just letting it be and saying thanks for the retweet or not even acknowledging it I would send Candy a tweet. Like a direct public tweet and it would be like hey Candy. Thanks for sharing my information. What was the biggest thing you learned from it? That may be something I would ask. Or I would be like hey, thanks for sharing the information. I see you’re in Austin. Is it raining there? It’s been raining all day here in Dallas, right. That’s the conversation starter if I wanted to get into a conversation with Candy. Now, there’s a couple of things that’s important about this. So, one is the more that I’m in a conversation with Candy and she’s tweeting me back and forth, the more exposure that tweet is getting therefore the more organic reach my account is getting, the more organic impressions me and my brand and my message is getting therefore I’m generating hundreds of thousands of impressions, right. And people used to pay hundreds of thousands of dollars and they still do, right, to have these impressions on television to run these commercials or literally just like saying hey, I need impressions. And by us having these conversations we can generate these impressions. Now, the other thing is if I can continue asking Candy these questions well then I can start prospecting essentially to figure out what does she have going on and then how can I figure out how to help her, right. So, let’s say if we connect with Austin. I’m just going to use this as an analogy here and she’s like oh, it hasn’t been raining here in Austin. I could be like well, really? That’s fantastic. What do you do there in Austin? And now let her tell me about her accountability, coaching and okay, cool. And how long have you been a coach, right? What are you looking to create as a coach? Why don’t you have it? Like and then figuring out well, what if you could have it? And then if I have a solution that could help her whether this is a lead magnet or I could say hey, Candy I could really help you here. Go to my website, have this free gift I have. I’d love to give it to you. It’s a great resource. It’ll help you get X, Y and Z or I could say hey, Candy. I think I could really help you or I know I could really help you with this. Would you want us hop on the phone or Skype or something of that nature next week and let’s set up a time. I’d love to connect you with some resources to see how I could help you out. That turns into essentially a get to know you, a sales call, an enrollment call, whatever you want to talk about but you’re just connecting her with resources and if you guys are a great fit to work together, fantastic. And this doesn’t have to go just with sales. I mean, man, there’s so many opportunities just for like referral partners and connecting with referral partners so that’s going to want to -- a little piece that we could talk about Nile is just that’s how you engage, right. Taking these offline skillsets of conversation, pulling them into Twitter and then again using it as like a place to prospect and set up sales conversations or build your list.

Nile:                Yeah. And one of the things that -- I try to twist things just a bit because you were talking about engagement strategies but you were talking about just really simple questions. Not personal and probing or anything like that but they were all open ended.

AJ:                  Yes.

Nile:                They were inviting a response. So, an open ended statement, question, whatever that invites or response is really a great engagement strategy.

AJ:                  Yeah, check this out. So, when I first started this strategy, this engagement strategy and I asked people questions which was how’s business or how are things in your world was another question I asked. I found out that everything is great, wonderful, fantastic or epic. Like those four things was across the board that happened. I’m like I know the world’s not that good. Like these people aren’t that happy. They have problems. And this was because I wasn’t asking that open ended question so as people are asking questions make sure that the question you’re asking like you said Nile is open ended and it cannot be answered with a one work answer because if it can be answered with a one word answer; people are lazy and they’re like boom, one word answer and they’re done. They’re out of the conversation. So, make sure we’re asking these questions that do allow for these great dialogues to take place.

Nile:                That’s great advice. We’re complementing each other here well so I like that. Hey, can you tell us a little bit more about your three step formula for getting faster results with your Twitter marketing? And I know you gave us some ideas with that just in getting your account set up back in the first segment but I’m curious about your three step formula.

AJ:                  So, we talked about power, we talked about having the plan. Then we talked a little bit about promotion. So, we talked about playing the follow game 15 minutes a day and for four days a week -- three days in the week -- to add to this three days of the week you don’t follow anybody and then on that following Monday or whatever that day of the week it is for you then unfollow anybody who hasn’t followed you back so you can continue playing the follow game. And it’s not about like the quantity of people. I don’t want people to hear like oh, let’s go connect with 10000 people. It’s not about that. It’s actually connecting with quality people. And one of the tools I love using for this is managefliter.com and in the paid version of their software and it’s very inexpensive; I think it’s like 17 dollars a months or something of that nature. They have a thing called power mode and _____47:56 like advanced stuff that I teach within tweet like a rock star but since we’re on your show Nile we’re like we’re all in. we give it all, right? And so one of the things that you can do with power mode is you can create filters, right. So, if your audience is let’s say following _____48:10 rather than just following everybody who follows _____48:13 I could say okay. Create me a filter of 10000 people or 5000 people or a 1000 people. There’s all of these options within the power mode. But I want to make sure these people have a profile picture, I want to make sure they’re tweeting in English if that’s your demographic and I want to make sure that they’re active meaning they’ve tweeted at least once within the past 30 days and then out of his following we’ll pull in a filter. That way you’re only connecting with people who need that filter and you can get super granular on that filter and say well, they’ve tweeted within the past one day or two days. They’re following at least X amount of people. You can test these different things to find out what’s working for you but one of the things I find out is always connecting with active users rather than people who aren’t active because there are some people who are just kind of -- stay. Like they just kind of watch and they spectate and they really don’t add value as far as getting the conversations and connecting. They’re spectating, right. Looking for solutions etcetera rather than being in those conversations. So, for me, I always try to find those active people and then the other piece is the engagement and there’s so many other promotional activities that you can use. One, which I don’t think I’ve ever taught on a podcast actually Nile.

Nile:                Hey, we’re moving in. we’re getting good stuff.

AJ:                  Which is the direct message campaign. So, with some software called social _____49:32 and I had a friend of mine, Roberto _____49:34 of sponsorship boot camp. We executed -- because he gave me a call and he’s like hey AJ. Teach me something in five minutes that could make me money on Twitter. And I’m like dude, Roberto, five minutes bro? Gosh, it’s a challenge. And I was like what -- how many people do you have following you? And he’s like 8000. I’m like okay. Have you ever paid for anybody -- like fake followers or anything? He’s like no. they’re all legitimate 8000 people. It’s like perfect. And so let’s run a direct message campaign. Go grab the trial version of socialbro.com and we’re going to run a direct message campaign and he had a webinar coming up and I said let’s just target authors because it was all about sponsorship and making money with Kickstarter and things of that nature. So, we ran a direct message campaign to all of the authors who followed him so we could run a rule within social bro that says if somebody is following me and has the word author in their bio then send them this direct message, right. And this wasn’t like auto. This was a little -- just a direct message to anybody who was following him that was an author which was thousands of people. And then we thought through the direct message and rather than saying hey, I have a webinar. Join. Or here’s a webinar. Join. Like we got way more creative in our marketing which was hey, I noticed you’re an author. I’m hosting this training about X, Y and Z. I thought it would really serve you in getting Z or A, B, C results. Here’s the link. I hope to see you on Tuesday. And then serve that direct message directly to the authors and as a result he had people signing up for his webinar, he had other people that went to his website and bought some of his courses, he had other people that reached out to him via a direct message and said hey, I’d love to talk to you. He got on the phone. He closed some consulting clients, some coaching clients just on an hourly deal and he made over 2000 dollars, right, by just implementing the strategy that took seven minutes to execute. So, there’s lots of promotional ways to use Twitter once you have a good audience and this is why I tell people do not go buy fake followers or do not go buy some random following. If you want to spend money to build your following I’m all about it but run like a promoted tweet to your demographic so that the audience that you’re building is actually your audience. Otherwise it’s a waste of your time, it’s a waste of their time, it’s a waste of your money and ultimately you’re not going to be able to make any money so just focus on building the correct audience and this is not something that happens overnight. One of the things that I am like -- I stand for is truth. So, every time I get on a podcast like this, many times I take the stage and teach like at creative live like I bring like the real and raw truth and this is not like a get rich overnight like scheme. I mean, this takes time. Takes 30 minutes a day consistently doing the work and if you do just like what we’ve talked about today I promise if you just do what we talked about on this episode like you’re going to see results within the next 24 or 48 hours if you just execute on everything we laid out here and just do that consistently day in, day out, 30 minutes a day and before you know it, six months down the road, a year down the road you have 20000 or so followers of an engaged audience.

Nile:                Well, you have given me some fantastic ideas. I know you’ve given the listeners some fantastic ideas. Let everybody know how they could find out more about you and some of the things that you offer because I know you’ve got a special offer for us too.

AJ:                  Yeah, so the best way to connect with me is Twitter. That would be the best way.

Nile:                I would expect.

AJ:                  Exactly. So, Twitter.com/ajamyx and @ajamyx is my Twitter handle. My website, if you guys want the seven deadly Twitter mistakes just go over there and grab that. It’s a free resource for you. Great, great content. It’s not just like hey, these are the mistakes. It’s like these are the mistakes, these are the solutions. So, go to ajamyx.com but just for your audience man I want to do something really cool and hook everybody up with like a 20 minute call. I love dissecting people’s social strategy and really finding out what is a tangible outcome that would be a win for them and then connecting them with some resources to help them pull that off and if people want to take advantage of that it’s usually a 500 fee but just for your audience if they go to ajamyx A-M-Y-X.com/talk just fill out our brief app and then you’ll have the opportunity to schedule a day and time to talk and we could hop on the phone and get you pointed in the right direction.

Nile:                I love when our guest really embraces the listeners and truly that’s a 500 dollar value that you’re giving away and I really appreciate that but I appreciate all the tips that you’ve really given throughout our show today.

AJ:                  Nile, you’re welcome dude. And hey, I apologize for calling you Neal like in my rant. I don’t know why. I know your name’s Nile and yet I still mess it up so my apologies.

Nile:                I have to tell you and this is a true story. Mom got it wrong three out of five times so it was Nile, Neels, Kyle, Lyle, you, hey. You probably had some similar --

AJ:                  Oh, I get it. Mine was my grandmother. Like that was -- like I’d get called my sister’s name. She’s like Lindsay, Tom, David. Whoever you are. Get over here.

Nile:                Whoever you are. Just come over here. I believe you. I get the same thing so Nile’s a little bit unusual and so it throws people sometimes. Not a problem. Hey, I want to thank all the listeners too for joining us on the social media business hour. Hopefully you learned a few new ideas or concepts. Maybe you were just reminded of a few things that you already know but you haven’t been doing to improve or grow your business. You know that our desire’s that you take just one of the things that you learned or were reminded of today, you apply it to your life or your business this week. I know that a small change can make a big difference and I’m committed to bringing you at least one new idea each week that you could implement. So, back and listen. Identify just one small change that you could make to your life and business this week and see what a big difference it will make for you. So, until next week, this is Nile Nickel. Now, go make it happen.

Woman:          Thanks for listening. Social media business hour is sponsored by linkedinfocus.com. Be sure to get the latest social media business tips and tricks plus free tips on how you can use Linked In to help your business today. Visit socialmediabusinesshour.com.

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