129 – The Top Secrets Successful People Know About Time Management with Kevin Kruse



Kevin Kruse is a New York Times bestselling author, Forbes contributor and Inc. 500 entrepreneur. For his newest book, 15 Secrets Successful People Know About Time Management, Kevin interviewed over 200 billionaires, millionaires, and entrepreneurs…including Mark Cuban!

Double Your Productivity Without Feeling Overworked And Overwhelmed.

What if a few new habits could dramatically increase your productivity, and even 5x or 10x it in key areas? What if you could get an an hour a day to read, exercise, or to spend with your family. New York Times bestselling author, Kevin Kruse, presents the remarkable findings of his study of ultra-productive people. Based on survey research and interviews with billionaires, Olympic athletes, straight-A students, and over 200 entrepreneurs—-including Mark Cuban, Kevin Harrington, James Altucher, John Lee Dumas, Pat Flynn, Grant Cardone, and Lewis Howes—-Kruse answers the question: what are the secrets to extreme productivity? In this book, you’ll learn:

  • Why millionaires don’t use to-do lists (and what they DO use)
  • How to cure procrastination with the “Time Travel” trick
  • How the Harvard “DDR Questions” save 8 hours a week
  • How to identify your REAL priorities
  • How to get to zero emails in your inbox using 321Zero
  • How the simple E-3C system will double your productivity
  • How to reduce stress with the Richard Branson Tool
  • How to leave work at 5:00 without feeling guilty
  • How to run meetings like Apple, Google & Virgin
  • How to conquer social media distractions
  • BONUS: QUIZ – Discover Your Time Personality
  • BONUS: 100+ Time Management Quotes

Buy this book NOW to increase your productivity and stop feeling so overworked and overwhelmed! Pick up your copy today by clicking the BUY NOW button at the top of this page!


Click Here To Read The Full Transcript Of The Show +

Jordan:            Kevin, we really are the goofballs that we sound like so really we’re just going to have fun and keep it light and we really don’t mind making it all about you and just as long as you make sure you understand that we’re just going to be having fun the whole time.

Nile:                Except giving value obviously to the clients.

Jordan:            Yeah.

Nile:                To our listeners.

Jordan:            I’m sorry. What were you going to say Kevin?

Kevin:             No. I’m all about the fun and it could be casual and informal and joke. That’s all good. I’m with you.

Nile:                Okay, good, good, good. Okay. We’ll do the tease. Be quiet for about five seconds, do the tease, I’ll be quiet for about five seconds after you start the tease. You’ll hear a little ding most likely in the background which is where we start the timer and then I’ll come in and we’ll start to go.

Kevin:             Okay.

Jordan:            And would you like some help brainstorming a hook?

Kevin:             Well, I think I’m good on the hook so you’re just going to -- we’ll just go quiet, I’ll count to five and then go for it. Is that right?

Jordan:            Sounds great.

Nile:                Yeah.

Kevin:             All right. Hey, this is Kevin Kruse and this is the social media business hour with Nile Nickel and today we are going to 10X your productivity in a way that you’re not going to feel overworked and overwhelmed.

Nile:                Jordan, I am really excited about tonight’s show.

Jordan:            Me too. We’ve got a great guest tonight.

Nile:                We absolutely do and as a matter a fact Kevin and we have talked so much getting up to this show because we’ve had a number of rescheduling issues and all of that that -- well, I feel like we already know each other so hey, Kevin. Welcome.

Kevin:             Thanks a lot. I really appreciate it. I’m glad we’re connecting live and I’m excited to be on the show finally.

Nile:                Well, we’re excited too but let me just let all of the friends that are listening know what we’re doing because Kevin Kruse is a New York Times -- and I was going to change this Jordan.

Jordan:            Oh, yeah?

Nile:                I was going to say Kevin Kruse is a Poughkeepsie, Illinois bestselling author but I already went to New York Times so I can't do that. I just --

Kevin:             Poughkeepsie’s the only place I don’t sell Nile.

Nile:                Poughkeepsie, okay, there you go.

Jordan:            You just wanted to keep on building, ramping it up.

Nile:                I did. Let’s move up the chain. Maybe hit Atlanta before we hit Chicago, before we hit New York but I already got the New York Times bestselling author and Forbes contributor and Ink 500 entrepreneur. For his newest book 15 secrets successful people know about time management Kevin went through a process and Kevin, I’m going to ask you about this process because I mean, this excites me. You interviewed over 200 millionaires and billionaires and entrepreneurs including Mark Cuban to go through finding the 15 secrets.

Kevin:             Yeah, it was quite a project and you know what was funny about it Neal -- Nile is -- you can tell it’s been a long day for me too.

Nile:                That’s okay. That’s what I usually do so --

Jordan:            That’s right.

Nile:                Kevin, thank you. Thank you.

Jordan:            Neal was the --

Kevin:             Now you have full permission to call me anything you’d like.

Jordan:            And Neal is the nicest thing that --

Kevin:             Anyway, when approaching this project I mean, I had my own ideas about productivity but I thought it would be exciting and fun to reach out to as many successful people as possible and the funny thing is I mean, there were people who -- they’ve got a small business going and things are going well but it was modest success and they wouldn’t return my calls, they wouldn’t return my emails and I cold email Mark Cuban and 61 minutes later he responds. I mean, that was just -- it says a lot about what kind of guy he is but also talks about -- it makes a statement about his own productivity and that he can actually handle these kinds of requests and cold introductions in ways a lot of other people can't.

Nile:                That’s pretty phenomenal actually. It also says something about how much he’s willing to help and give back because I think you see a lot of that on Shark Tank. I think a lot of people look and say wow, he could be vicious and all of that but I think he’s really trying to give people very constructive criticism sometimes.

Kevin:             Yeah, that’s right. He doesn’t want -- he’s helping people even if it’s hard to hear, hard to listen to.

Nile:                Yeah, sometimes the truth is a bit painful but it’s easier to hear it than it is to have to live through it and learn those lessons the hard way.

Kevin:             Yeah, that’s right.

Nile:                So, I wanted to go into my Neal Nikel bit.

Jordan:            Your Neal Nikel?

Nile:                I had a preacher that never got Nile Nickel. It was always Neal Nikel. I just thought that was funny. The reason that I’m saying this Kevin is a recent episode one of our guests was on and I could not say his name right until the very last segment of the show. It was embarrassing but it was also vintage Nile Nickel or Neal Nikel. Whichever the case may be.

Kevin:             You’ve got all your listeners turn it into a drinking game. Every time someone mispronounces someone’s name they do another shot I think.

Nile:                That’s so funny. I did a sales presentation a number of years ago and it was a technical presentation and one of the things that I had to say and I don’t know how many times I had to say it in the presentation was critical speed path. And it happened to be one of the design features of this system that it automatically analyzed this critical speed path. Well, it didn’t come out one day as critical speed path. It came out as spitical creed path. And the entire day I could never get it right. It was always spitical creed path and it became somewhat of a game. How many time is Nile going to say it this time so --

Kevin:             Nile, I can't say that once so I’m impressed you’re still saying it though.

Nile:                Well, it was so engrained after saying it like 600 times that day that it’s easy to get out but I have to ask you. Before you discovered these great secrets. See, they’re secrets. Just hey, it’s part and parcel. The great secrets about time management and productivity, what did you do? What was going on in your life and what were the problems that you were trying to solve?

Kevin:             Yeah, I mean, it certainly wasn’t that I thought the world needs yet another book on time management. It didn’t start there. I am what I call a reform serial entrepreneur so Nile you mentioned that --

Nile:                Reformed, huh?

Kevin:             Yeah, reformed. Exactly. I started my companies when I was in my early 20s and crashed and burned and then later I had some modest success but it was -- it wasn’t living the dream. It was living the nightmare. I mean, I was working a 100 hours a week and completely ignoring my family. The business looked great from the outside but it was killing me and I sold some of those early business and fortunately with some mentors I got better and better and found a way to finally get some extreme productivity without driving myself and everyone else around me crazy. And so when I sold my last business which was I guess about five, six years ago now I turned to my second passion which was writing and I’ve been writing on different business topics and finally this year was the year I just felt the world doesn’t need another traditional time management book because look, it obviously doesn’t work. We’re all feeling that stress and pressure, that overworked and overwhelmed feeling so what we’ve been taught isn’t working. At least not in this day and age. I mean, the world has changed on us and the ideas haven’t. So, that’s when I said all right. Well, let me find these highly successful people who don’t just have great business success but they have some balance in their life and let’s pick their brain and put it all together so it was really my own journey from -- I mean, I tanked my early businesses and I tanked a marriage. I’m just being really candid because I didn’t understand how to be productive and balanced. How to be successful but also have a life of significance. I didn’t have it all put together. So, I finally have the space where it’s like okay. I’m not building a business right now. Let me just jot down some of my own experiences and the lessons from a lot of people more successful than myself and just get it out to the world.

Nile:                Well, I admire that process because that process is how I think we’ve got some of the greatest books that help people not only in their individual lives but in their businesses. I mean, I think of the Think and grow rich story if you will. A very similar story for different reasons but again, it’s just finding people that are successful, looking at what they’re doing and trying not to rediscover the wheel so I admire that.

Kevin:             They say success leaves clues and I was given Think and grow rich from my dad when I was 13 and not to compare my work with that great book but that was the lesson. I mean, he went out and interviewed over a 100 millionaires and really looked for the clues that are left behind and that’s what guided me in terms of mastering time and productivity. It was the same approach.

Nile:                Yeah, and it makes perfect sense and I -- like I said, I admire that. One of the things I know you say in the book is we need to stop using to do list. Okay. I’ve got to ask why.

Kevin:             Yeah, I get more hate mail and questions about that than any other recommendation although I also get more unsolicited emails telling me about how that’s really changed their life. I mean, ultra productive people aren’t working from a to do list. What they are working from is their calendar and before everyone says oh, okay. I get it. Yeah, we need to keep a calendar. What I’m talking about -- I mean, it’s -- the reason why to do lists are so evil -- I mean, they were invented as a time management technique by a guy named Ivy Lee over a 100 years ago and the world was different back then. It moved at a different place. We didn’t have globalization. We didn’t have more than a 40 hour work week and it’s a different world, a different playing field. And a research study from last year showed that 41 percent of all things that go on a to do list are never done. It’s like to do lists are where important but not urgent things go to die and most of the things that are done on our to do list, we do them within an hour of writing them down. So, it’s almost like a feel good thing. And the other problem with to do lists -- again, it wasn’t just about -- the question isn’t how do you drive a 100 miles an hour, how do you be so productive but how do you do it in a way that doesn’t stress you out. And there’s something called the _____11:28 effect named after a psychologist that discovered it and basically when we have things that we need to do and no plan to do them it rests in our unconscious and it leads to stress, it leads to insomnia, all these bad things. As soon as we take things off of the to do list and put them onto our calendars not only does the likelihood of actually getting it done go up but all of a sudden that _____11:54 effect goes away. It turns out we don’t actually need to do the item but we need to have a time scheduled, a plan for doing the item and then we sleep well at night. It’s like oh, yeah. There’s those three things but it’s got three time slots already booked for next week. So, I mean, when I interviewed people this came out loud and clear. I mean, they are scheduling their lives down to 15 minute chunks. Time to -- 30 minutes to check email on the calendar. 30 minutes to eat lunch on the calendar. Whatever you value. Date night once a week with your spouse. Workouts three times a week at the gym. Whatever it is that you claim to value it goes on your calendar and then you just protect those time blocks like crazy so that’s why I say millionaires don’t use to do lists. They’re really just moving all -- anything they need to do, they just put it immediately into a calendar block.

Nile:                Well, I’m going to have to work on that _____12:49 effect but hey, in the following segment so we’re going to talk about your conversations with millionaires and billionaires, what advice you received from them and we’re most interested to particularly hear about your conversation with one of them in particular Mark Cuban.

Kevin:             Sounds great.

Nile:                I’m so excited to continue talking to with Kevin Kruse and this is the second of the show and in the first segment we talked about some of the greatest secrets that he discovered about time management and productivity from interviewing some millionaires and billionaires and a number of them. And we also talked about why you need to stop using a to do list. But in this segment we’re going to talk about some interesting things and I’m just going to jump into the segment here because this is just so valuable. I don’t want to waste any time. We’re talking about time management, right? Just checking on that. Is there anything unique in the productivity habits of the billionaires, the Olympic athletes, the students and entrepreneurs that you’ve studied and analyzed?

Kevin:             Yeah, I mean, Nile, it’s interesting. So, not everybody’s doing the exact same habits, exact same rituals although where I saw the overlap, that’s where I came up with the 15 secrets but each group seemed to have a theme that would emerge that was unique to them and a couple that I found very interesting. For example, the Olympic athletes, these hard core athletes, man, they’re sleeping and laying around more than any other group I’ve ever met. Now, of course, they don’t follow --

Nile:                Now, that’s funny.

Kevin:             Yeah, yeah. It’s completely the -- I mean, believe me, I’m sure they’re training _____14:51 but what they spoke about more than anything else was the importance of sleep, of rest, of taking breaks. More than any other group. Now, of course, they don’t view it as just being lazy or sleeping a lot. The work that came up was recovery. They said our bodies and our minds, they need to recharge to perform at their best so they were all about getting a lot of sleep. Getting -- taking naps, taking breaks throughout the day and I think it was one of the Olympic rowers who’s training for Rio right now and she said as I get closer and close to the Rio Games I constantly ask myself what can I do in the next hour that’s going to get me closer to a gold medal. And she said sometimes it’s hang out with my friends. Other times it’s take a nap. So, they realize that you can't just go full out. You need these recovery times and then Nile, one other group that was kind of interesting was the straight A students. So, these were college students from MIT and Harvard who were getting straight As, they were high school students that were top of their class. And the theme that came out from this group more than any other was managing social media distractions. And you can understand why the millennials, the youngsters -- this group is maybe more susceptible to the siren call of our cell phones more than others but that’s what we all face. I mean, we’re trying to get work done and someone’s texting us and the phone is buzzing and there’s Facebook and Snapchat and all these things. So, that group, the student group more than any other talked about working in these focused work sprints where all those distractions are gone and some people will just shut their phone off. My own daughter will put her phone in another room so she’s not tempted by it. A lot of the people I interviewed said that they’ll download -- there’s all these apps that you can download on your phone or onto your laptop that basically will shut off access to the entire internet or to programs that you set up. So, you can say I’m getting really to study for math for 30 minutes. Click a button and all your access is shut off until that 30 minutes is over and so that was what the students talked about the most.

Nile:                I like that but I now know that I am going to like -- I decided that I’m going to have a lazy Sunday. It’s no longer going to be a lazy Sunday. I’m training.

Kevin:             That’s right. You’re training for the Olympics now.

Nile:                That’s right. I’ve learned from Olympic athletes. This is a recovery training session so that will certainly get the wife’s attention. I’m sure. So, everybody has been asking -- I see some of the posts in all of that. We all want to know what Mark Cuban’s advice was.

Kevin:             Yeah, that’s right. I mean, I spoke to a lot of people but everybody’s interested in what -- and in all my interviews it was just an open ended question. I would say hey, what is your number one piece of advice when it comes to productivity and time management. How do you get so much done and not go crazy. So, people could answer anything they wanted to and what was interesting was in that billionaire group including Mark Cuban most of them talked about the danger of meetings and Mark Cuban specifically said never do meetings unless someone is writing you a check which is like typical kind of funny, witty Mark Cuban and not all of us -- and look, I’ve got to assume that he will meet with his own team members and staff. I think that the message, the bigger message is all these demands on our time from people that want a piece of us, often external meetings -- but even -- here’s another billionaire, Dustin Moskowitz who is the cofounder of Facebook and he’s got his own company called Asana now. He said that meetings became such a problem that at Facebook and now he’s continued the practice they have no meeting Wednesdays. So, four days of the week, you want to do meetings, it’s fine. But on Wednesdays, the middle of the week, that day is for making things, for focusing on your most important task, for doing things, for being creative, for thinking strategically, everything but a meeting. And then the cofounder of Airbnb said I try to reserve the morning for doing real work. It’s harder to get focused after having been bombarded by meetings. And this is -- we can all relate to this. Probably the billionaires -- the value of their time is exponentially worth so much more than us mere mortals that it’s probably why they all focus on staying out of meetings but we can all benefit from that. There was research that showed that stand up meetings, forcing everyone to come in and stand up instead of sit in those comfortable chairs, it reduces meeting length by 34 percent but there was no change in the quality of decision making, creativity etcetera. A lot of the Silicon Valley entrepreneurs are doing walking meetings. Really anything to keep people from getting comfortable in those chairs and eating up the full 30 minutes or hour, whatever it is. So, Mark summed it up. I mean, don’t take a meeting unless there’s some money involved. We don’t -- we can't all control it to that point but it’s a good reminder to kind of keep that meeting time controlled and contained.

Nile:                I can't say enough good things about that advice and I appreciate it coming from Mark Cuban. I’m going to remember that. Hey, last thing I’d like to ask in this segment is tell me about this Harvard experiment you talk about that saved people eight hours each week.

Kevin:             Yeah, no. I wouldn’t have believed it myself because I mean, how do you save eight hours a week? But this was a report published in Harvard business review about these Harvard researchers that went into companies and they taught them -- they taught all of their executives, all of their managers simply to look at their calendar each week and each day, go through all the things that were on their calendar and ask three questions. It’s called drop, delegate or redesign. So, you start and you look at all the items to say okay. How valuable is this task? Can I just drop it? What’s the worst that could happen if I could just drop it? Now, if you can't drop it, can you delegate it? Am I the only person who can do this task? Who else could do it either inside the company or outside the company? And if you can't drop it and you can't delegate it then you ask can I redesign it. How can the same outcome be achieved in less time or how would I go about it if I only had half the time available. And just by asking -- they call them the DDR questions. Drop, delegate, redesign. People on average saved six hours of desk work and two hours of meeting time every single week and that’s from Harvard business review.

Nile:                That is -- that’s mind boggling. I mean, I’m looking at that and I’m trying to think about how to apply that to my life.

Kevin:             Hopefully you’re not going to drop your podcast interviews.

Nile:                Well, maybe not that but maybe I could delegate them or redesign them. Redesign them to a shorter format.

Kevin:             Yeah.

Nile:                Okay, there you go.

Kevin:             Maybe.

Nile:                So, listen, of all the things that you’ve done and we don’t have a tremendous amount of time in the segment but we talked about in the beginning of the segment about the productivity habits of the billionaires, Olympic athletes, students and entrepreneurs, Mark Cuban’s advice and this DDR. All of this, what was the most surprising thing to you?

Kevin:             Well, I’ll give the short answer then which is what a lot of people brought up. Remember, I was asking the open ended question. A lot of people talked about their morning routine and I wasn’t -- I didn’t expect to hear about that at all and so many people said I am so productive and balanced because of what I do the first 30 minutes of the morning and again people are doing different things but Nile it’s -- part of it is mental, part of it is physical so most of these people, they’re waking up and they’re downing some water, they’re rehydrating, they’re not skipping breakfast, they’re eating a healthy low carb or slow carb breakfast and they’re moving. Not a big workout but they’re doing 20 minutes of yoga or 20 minutes on the treadmill. Getting the body moving, getting the blood flowing and mentally they’re -- a lot of people are either meditating or praying, getting sort of centered mentally and spiritually. A lot of them are journaling or reading inspirational texts. And I wasn’t looking for that answer at all and that was the big surprise. They say change your morning to change your life and a lot of these people that I interviewed swore by that. The first 30 minutes of your day sets the pace for everything else.

Nile:                Oh, that was an unscripted question for me and I’m glad I asked it because that was very, very insightful. Well, listen, we’ve got a lot of great stuff in this segment but then in the next segment we’re going to talk about some of the surprising things that Kevin discovered in his research and the secrets that he used to market his New York Times -- I’m sorry. That was Poughkeepsie bestselling book. So, welcome back. You’re in our final segment with our interview with Kevin Kruse and we’re talking about his Poughkeepsie Journal bestselling book. I got it in there that time, didn’t i?

Kevin:             There it is.

Nile:                It wasn’t New York Times. We’re talking about the bestselling book and on really -- I mean, what do you call this for a short thing? It’s not time management. I mean, it’s 15 secrets but -- I mean, to -- ultra productivity maybe.

Kevin:             Yeah Nile, I like that better. I mean, people search for and expect to find books on time management. It’s not really about time management. It is about extreme productivity. I mean, it’s about accomplishing your goals and your tasks in half the time. I mean, it’s really what it’s about. You can't really make more time but you can get more productive.

Nile:                Yeah, and I’ve just been blown away by what we covered in the first two segments. But in this segment we’re going to wrap up a few things and I asked you about the most surprising thing you discovered from your research. We talked about the morning time. What was the most common thing that you found of all of the productivity secrets that were shared with you?

Kevin:             Yeah, well the most common thing that really was universal wasn’t a habit but a mindset and I can almost hear the listeners groaning like don’t -- give me something to do, not something to think. But our beliefs really are critical. If I believe -- I don’t know. Smoking’s going to make me look cool and keep me skinny I might be likely to smoke but if I think smoking is going to kill me and stinks I’m less likely to smoke and every person I interviewed has this mindset, this true mindset that time is our most valuable asset. I mean, they feel it in their bones. Money, we can lose money and make it back again. Even our health, we can get sick and get healthy again. Once our time is spent we never get that back and while so many people say yeah, yeah. I know time’s so important. Why do we give it away so freely every time someone taps on the door? Hey, you’ve got a minute? And we’ve just suddenly given away 20 minutes or the random -- let’s have coffee, I want to pick your brain and there goes an hour of our life. It’s -- most people don’t truly act in a way that would say time is more valuable than money. We don’t leave our money laying around. So, I mean, I think that was the most common thing is -- I mean, I called it the number that could change your life is 1440. There’s 1440 minutes in a day and these ultra-productive people, they’re thinking about minutes. I mean, most of them are breaking their calendars into 15 minute chunks. They aren’t sitting idle or unplanned for even five or 10 minutes. They certainly don’t hold meetings for an hour and a lot of people will say to me well, we all have the same 168 hours a week or whatever it is and I’m like well, right there is the mindset problem. It’s about 1440 a day and when you really realize tick, tick, tick, these minutes are flying out of our day and we’re never getting them back. It just changes your behaviors and all these other productivity habits starts to become a lot easier.

Nile:                Well, you changed my mindset on taking naps in the last segment because I changed that to a training segment now so I’m already feeling better about that. My -- when I take that 1440 and I cut 60 out of that for a productivity session, a training session, I’m excited.

Jordan:            Well, leave it to you to point out napping as the big take away that you’ve got. I’ve got to tell you I was completely blown away in one of our previous segments when Kevin was talking about not having a to do list anymore, moving everything to your calendar or it doesn’t get done.

Nile:                Yeah, I wonder how this is going to work with my wife. That’s the only question I’ve got to come up with but do you think I could convince her this is going to be more productive?

Jordan:            Good luck.

Kevin:             You just have to have her join you Nile.

Jordan:            That’s right. Hey.

Nile:                That might be an important part there. I don’t know.

Jordan:            Are you available for marriage counseling Kevin? Is that something that you --

Kevin:             That’s the next book.

Jordan:            All right. Very good.

Nile:                Yeah. Time productivity and marriage counseling.

Kevin:             That’s right.

Nile:                So, listen, as much as I make times about the Poughkeepsie Journal bestselling author we really know you’re a New York Times bestselling author. Question. How have you marketed your books? How did it come about that you got that New York Times bestselling author position? That’s not an easy thing to get.

Kevin:             No, it’s not and there’s a whole backstory. It’s nice to say you’re a New York Times bestselling author but everybody to get on that list in some way or another is spending a whole lot of time and money. Just because you’re on the list it means you know how to sell. It doesn’t necessarily mean it’s a good book so I’d take that with a grain of salt but I do market my books, all of them, I mean, very aggressively and I think in addition to all the normal things someone might think of to market a book. I mean, I approach it -- I start marketing the book while I’m writing it and generally -- like for -- I’ll use the example for this Time book. I know that I’m always trying to collect email addresses for my newsletter. It’s about building that list, that opt in list. And so even while I was writing the time management book I would write articles and put them on my blog or on Linked In and other places, giving good time management productivity advice and then I would offer to give a free bonus or my newsletter on the bottom of each article so as I’m cranking out dozens and dozens of articles for a year working on this book I’m collecting all these email addresses of people who are interested in time management. And then the first thing you do is -- before you launch it is you reach out to that same group that’s -- already knows you, already interested in your subject matter and you say hey, do you want to join my launch team. I’ll send you a free copy of the book. All I ask in return is for an honest review the first week the book launches. And that is critical because once your book launches it’s very tough to get reviews. People, when they’re browsing if a book only has one or two reviews it doesn’t really look that good. If it’s got a 100 that looks great. So, the ability to kind of marshal these fans to leave honest reviews and maybe even though you send them a free copy they might do some social media tweeting and posting about it as well. It just jump starts the book and once a book has a little bit of momentum, now you’re at the top of the list on Amazon, the time management list, the productivity list, the new and notable list and it’s almost then -- becomes a self-fulfilling prophecy. When you type the words time management into the Amazon search box my book comes up as number one and that’s no accident. It’s because I marshaled all the forces while I was writing the book, released it. The day I released the book to the market it drove the book to number one. Now every time someone’s looking for a time management book my very solid book with lots of reviews, almost 200 book reviews, is the first thing they see. So, it’s going to be hard for me to lose those top spots. Not impossible. Someone could do the same thing but that’s really been the strategy I’ve done with all of my books and they’ve always been number one bestsellers on Amazon and one was the New York Times and Wall Street Journal bestseller.

Nile:                That is outstanding advice and I think we could all learn from that. Well, listen I know that your book -- you’ve got 15 secrets. It seems like that’s a lot to remember. How could we remember and apply these productivity habits into our own lives?

Kevin:             Yeah. It’s a great question because I wrote the book and I can't remember the 15 secrets. I’ve got a cheat sheet right in front of me. So, they’re great to learn from but I boiled it down -- I’m always coming up with silly like memory devices, mnemonics to help me remember things so I came up with E3C so the E stands for energy. The 3Cs are capture, calendar and concentrate. So, it all begins with energy. I mean, it goes back to that morning routine and the naps Nile. Those naps are important. Like we have to physically feel energetic in order for our minds to be focused, productive, creative to maintain attention and so that’s -- the sleep part, it’s eating, it’s drinking, it’s exercising. The Cs, we want to capture everything into a notebook. We don’t want to keep our to do list if you have one up in your brain, you don’t think -- you don’t want to have to stress yourself out trying to remember things so everything gets captured in a notebook. You move it into your calendar and run your life from the calendar. The third C is concentrate. When we are working on our most important task or we are in a meeting or we are doing whatever we’re single tasked. Not multi task. So, we’re shutting down the phone, shutting off social media, shutting that door and we’re concentrating on the one thing at hand. So, E3C, energy and then capture, calendar and concentrate.

Nile:                That makes it pretty easy to remember. I really appreciate that. Well, I have a question and that is if people would like to get in touch with you I know that we’ve got a ton of links for not only your email address but Twitter, Facebook, Linked In, your website, YouTube, weblog, Pinterest. We’ve got all sorts of stuff for you that we’ll share on the social media business hour. But people wanting to get in touch with you, how would they do that?

Kevin:             Yeah, the simplest thing Nile is if everybody goes to 15timesecrets.com. That’s the numbers 15timesecrets.com. They can download a whole quick start action plan that includes the 15 secrets, a day planner for planning your day the way millionaires do and get in touch with me right there.

Nile:                Well, we’re going to make sure that that link is very prominent and people could find it but I want to take a moment to sincerely thank you. I’ve learned about my training sessions over the weekend now so I’m going to keep those in mind but you’ve given me a lot of great ideas and I’ve just enjoyed it so Kevin thanks so much.

Kevin:             Thanks for having me on the show Nile. I appreciate.

Nile:                And for our listeners, you really make the show what it is. We appreciate you. We appreciate your comments, we appreciate your subscriptions and we appreciate how much you share this with your friends. Make sure you subscribe on iTunes. Send everybody there. We don’t want anybody to miss that miss grade episodes like the three that you’ve heard here. You know that my desire is that you take just one of the things that you learned or were reminded of today that you haven’t been doing and apply it to your life or your business this week. I know that a small change can make a big difference and I’m committed to bring you at least one new idea each week that you could implement. Go back and identify that one small change you could make, implement it and see what a big difference it could make for you. So, until next week this is Nile Nickel. Now, go make it happen.



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